Blog: Paid Content

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI will transform music; the question is how?

Cover image for AI will transform music; the question is how?
Mark Mulligan
Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was going to live up to expectations: 1) the internet (which was already in full swing by the time I started out – I’m not that old); 2) smartphones / apps; and 3) AI.
min read
Read more …

Premier League Acknowledges Priorities Have Changed During Lockdown

Cover image for Premier League Acknowledges Priorities Have Changed During Lockdown
Alistair Taylor
The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.
min read
Read more …

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
min read
Read more …

Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19
Alistair Taylor
The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.
min read
Read more …

Amazon One - Family Christmas Nil

Alistair Taylor
Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.
min read
Read more …

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Cover image for Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!
Alistair Taylor
Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning from a media company to a tech player, with technical glitches an enormous issue for digital-native subscribers.
min read
Read more …