MIDiA Blog - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The medium is no longer the message – the messenger is now, too

Cover image for The medium is no longer the message – the messenger is now, too

Rutger Rosenborg

4 Apr 2025

Key takeaways from this blog: Podcasts now rival traditional media in influence, especially around current events, thanks to their strong personalities, flexibility, and direct audience engagement The success of top podcasts is driven by hosts, not media networks — charisma, connection, and commen...

min read

From games to social media: What the Switch 2 Direct says about Nintendo

Cover image for From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big takeaways from the Switch 2 Direct.

min read

Is streaming music's final form? And if not, what's next?

Cover image for Is streaming music's final form? And if not, what's next?

Tatiana Cirisano

3 Apr 2025

Business Strategy

Key takeaways from this blog: Music is not stuck – it is shifting. Fans now engage through remixes, memes, and behind-the-scenes content, not just through streaming Streaming is losing cultural ground.

min read

Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Cover image for Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Laura Fisher

2 Apr 2025

Business Strategy

Key takeaways from this blog: Streaming platforms now dominate entertainment, resharping audience expectations for entertainment However, public service broadcasters still have an important role to play in the media landscape, offering trust in an era of misinformation MIDiA argues that, in order to...

min read

If the internet dies, where does all the attention go?

Cover image for If the internet dies, where does all the attention go?

Hanna Kahlert

2 Apr 2025

Cultural trends

Key takeaways from this blog: Social platforms dominate culture, but a vibe shift toward offline experiences is emerging as users crave more intentional, less addictive engagement (as explored in MIDiA's' Analogue revival ' report) TikTok’s recent disruption signals a loss of cultural centrality, ...

min read

Welcome to the brand new MIDiA

Mark Mulligan

2 Apr 2025

Business Strategy

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced market shaping concepts such as fragmentation, scenes, peak attention, the tyranny of choice...

min read

Music is losing a generation of young men

Cover image for Music is losing a generation of young men

Kriss Thakrar

31 Mar 2025

Key insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment is becoming increasingly gendered, with social media platforms displaying a growing gender gap ...

min read

Is it too soon to be talking about podcast superfans?

Cover image for Is it too soon to be talking about podcast superfans?

Rutger Rosenborg

28 Mar 2025

Business Strategy

Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal connection, discovery and accessibility hurdles have so far held podcasts back Supported by o...

min read

85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Cover image for 85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Rhys Elliott

28 Mar 2025

Business Strategy

Key takeaways from this blog: Only 15% of Rocket League players list EDM as a top genre, per MIDiA data, despite its dominance in the game Players are twice as likely than average to prefer EDM, often due to in-game exposure (per MIDiA interviews) Psyonix should diversify its soundtrack, as explored...

min read

Music subscriber market shares 2024: Slowdown? What slowdown?

Cover image for Music subscriber market shares 2024: Slowdown? What slowdown?

Mark Mulligan

27 Mar 2025

Business Strategy

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that the 85 million net* new subscribers added in 2024 was only two million less than in 2023, result...

min read

Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Cover image for Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Tatiana Cirisano

27 Mar 2025

Audience Insight

Last year, MIDiA’s inaugural songwriter survey uncovered an alarming statistic: 67% of songwriters name “lack of meaningful streaming income” as their biggest challenge. More alarming yet is the fact that this remained the most common challenge for songwriters in our survey across income level...

min read

The BBC, Channel 4, and the risk of giving too much to YouTube

Cover image for The BBC, Channel 4, and the risk of giving too much to YouTube

Ben Woods

26 Mar 2025

Business Strategy

Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from streaming services, which can afford bigger budget productions and big-name talent MIDiA explores h...

min read

Cultural forecasting: how socio-economic moods can predict trends

Cover image for Cultural forecasting: how socio-economic moods can predict trends

Laura Fisher

26 Mar 2025

Cultural trends

The entertainment industry is at a pivot point. For decades success relied on spotting emerging trends and amplifying them. This reactive model worked when cultural movements developed slowly through physical spaces and regional scenes.

min read

Suno, Alexa, and the rise of ‘create to consume’

Cover image for Suno, Alexa, and the rise of ‘create to consume’

Ben Woods

21 Mar 2025

Creator economy

This blog was created with collaborative inputs from Ben Woods, Mark Mulligan , Tatiana Cirisano , and Kriss Thakrar . It is hard to think about generative AI without coming back to copyright. There is a pressing need to find IP safeguards before even more copyrighted content is used to train AI mo...

min read

20% of gamers love couch co-op: Split Fiction’s success is proof players want more

Cover image for 20% of gamers love couch co-op: Split Fiction’s success is proof players want more

Rhys Elliott

20 Mar 2025

Audience Insight

Key insights from this blog: MIDiA's research shows that a significant portion of gamers consider couch co-op a favourite genre. The runaway success of Split Fiction supports these findings Producing more couch co-op games would cater to gamer segments that MIDiA has identified as being underserved,...

min read

The music industry’s weakest link: Getting from A to B

Cover image for The music industry’s weakest link: Getting from A to B

Tatiana Cirisano

20 Mar 2025

Business Strategy

Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture, the traditional ways of discovery and promotion no longer work for new and smaller arti...

min read

Live and direct: lessons for streamers from the appeal of online radio

Cover image for Live and direct: lessons for streamers from the appeal of online radio

Laura Fisher

20 Mar 2025

Audience Insight

Key insights from this blog: Online radio has a growing audience, with further opportunity to capitalise on what is missing from music streaming We explore why online radio is gaining popularity – covering the elements of loyalty, dynamism, and humanity – and explain how this connects to MIDiA's...

min read

With “short-form audiobooks”, Spotify has become an independent book publisher

Cover image for With “short-form audiobooks”, Spotify has become an independent book publisher

Rutger Rosenborg

19 Mar 2025

Product Strategy

On the heels of Spotify’s embrace of AI-generated audiobooks through their partnership with ElevenLabs, the streaming giant is looking to further democratise and monetise audiobooks. On March 13, Spotify’s For the Record blog announced a new publishing program aimed at independent authors publis...

min read

Why ads in DMs are not the solution Instagram wants them to be

Cover image for Why ads in DMs are not the solution Instagram wants them to be

Hanna Kahlert

18 Mar 2025

Audience Insight

Key insights from this blog: Instagram's direct messaging features have become a core component of the platform; MIDiA data highlights that the majority of social media users log in to the platform to keep up to date with friends As Instagram's Feeds – and subsequently its Stories feature – have...

min read

A model for a new music streaming industry

Cover image for A model for a new music streaming industry

Mark Mulligan

18 Mar 2025

Business Strategy

The music industry is approaching a pivot point. On the one hand, things look positive: we have UMG’s Streaming 2.0 , artist centric licensing, the impending launch of supremium and expanded rights revenue hitting $4.

min read

‹
1
2
3
4
5
6
7
8
9
10
...
122
123
›

Showing 61 to 80 of 2444 results.