MIDiA Blog - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Cover image for AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Rutger Rosenborg

2 Oct 2024

On the heels of a North Carolina man being indicted for music streaming fraud, questions about AI and audio — especially as it pertains to intellectual property (IP) rights — continue to swirl. Now, Google's new NotebookLM and its "audio overview" feature are raising questions for audiobook and podcast creators.

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TikTok’s creator subscriptions point to the future of social platforms

Cover image for TikTok’s creator subscriptions point to the future of social platforms

Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE Subscriptions, the paid subscription offering for livestreams, TikTok has announced that creators can now develop paid subscriptions for their followers, allowing them to access exclusive content, perks, and communities where they can engage with each other.

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Conference season shows video industry sharpening the focus on interactive content and AI tools

Cover image for Conference season shows video industry sharpening the focus on interactive content and AI tools

Ben Woods

26 Sep 2024

Creator economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes for companies to dial down the hype and take a more sober view on the latest technology trend.

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Welcome to the post-feature world

Cover image for Welcome to the post-feature world

Tatiana Cirisano

26 Sep 2024

artist services

music distribution

During the first two decades of the 21st century, companies in most industries competed on features and user interface. Snapchat was once the only social app with Stories, and the iPhone used to sit alongside the Motorola Razr and T-Mobile Sidekick.

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Music creator economy: recalibration

Cover image for Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Creator economy

Music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing surge flatten post-lockdown.

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Three key growth opportunities in a stagnant(ish) games market

Cover image for Three key growth opportunities in a stagnant(ish) games market

Karol Severin

25 Sep 2024

Business Strategy

The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade. Inflation and the cost-of-living crisis, combined with a growing number of games competing for consumers’ increasingly limited time, make competing in the games industry more challenging than ever.

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TikTok may be shutting down its music service, but it will still compete with streaming

Cover image for TikTok may be shutting down its music service, but it will still compete with streaming

Hanna Kahlert

24 Sep 2024

TikTok has announced that it plans to shut down its music streaming service, TikTok Music, at the end of November (per Bloomberg ). The company has cautioned users that they should migrate all their playlists to other streaming platforms.

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In-game cosmetics remain a huge opportunity for brands

Cover image for In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that number will grow with a CAGR of +5% to hit $176.

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Will more artists release full songs to social media in 2025?

Cover image for Will more artists release full songs to social media in 2025?

Tatiana Cirisano

19 Sep 2024

Music streaming

It is now a standard part of most music rollouts to release a clip of the song on social video platforms before it hits streaming. This makes sense when you think of social media as a marketing tool. But as social video has ascended (and arguably become more about entertainment than connecting socially), apps like TikTok are now quasi-consumption platforms in their own right.

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Q2 2024 music market metrics: bifurcation is here

Cover image for Q2 2024 music market metrics: bifurcation is here

Mark Mulligan

19 Sep 2024

Music streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first edition of a brand-new report series: quarterly music metrics.

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As audio goes long-form, podcasts and audiobooks converge

Cover image for As audio goes long-form, podcasts and audiobooks converge

Rutger Rosenborg

18 Sep 2024

Songs may be getting shorter, but many of the most popular podcasts are not. As Ashley Carman reports for Bloomberg , Lex Fridman’s August 2024 episode with Elon Musk reached almost nine hours, while Steven Bartlett’s Andrew Huberman interview reached four.

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Streaming’s growth plan in the connection economy

Cover image for Streaming’s growth plan in the connection economy

Kriss Thakrar

18 Sep 2024

Music streaming

Streaming clubs

During Universal’s Capital Markets Day, Universal Music Group (UMG) chairman and CEO Lucian Grainge cited some “fundamental facts” of the music business (per Music Business Worldwide ). These include the promise that “streaming will continue to propel many years of industry growth”.

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The digital generation wants to go offline: the roots of an analogue revival

Cover image for The digital generation wants to go offline: the roots of an analogue revival

Hanna Kahlert

17 Sep 2024

In March of 2020, the world went largely virtual. With no way to go out and live normal day-to-day lives in the physical sense, the digital world took over – from Zoom calls with family members to social storms around Netflix shows, replacing the workplace ‘watercooler moment’.

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The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether that is creator-focused platforms like Canva and Adobe Express or social video platforms such as YouTube and TikTok.

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Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Cover image for Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Rhys Elliott

10 Sep 2024

Sony just announced its worst-kept secret, the PS5 Pro. It's launching for $700 in November 2024, four years after the debut of the original PS5. Compared to the original, PS5 Pro will offer better visuals and performance: Larger GPU with more speed : Sony says the PS5 Pro’s GPU will render 45% faster than the current model, with substantial improvements to ray tracing (three times better in some cases), a favourite of graphics aficionados CPU improvements : An “enhanced mode” will allow for more CPU power.

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As Big Tech courts everyone, niche platforms must understand podcast purists

Cover image for As Big Tech courts everyone, niche platforms must understand podcast purists

Rutger Rosenborg

10 Sep 2024

As boundaries fall, borders blur, and digital goods and services are increasingly decoupled from per-unit value, the mass consumer will turn to low-friction applications that do everything and offer everything.

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BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Cover image for BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Hanna Kahlert

10 Sep 2024

X has long been the social platform of ‘on the pulse’ news updates and cultural happenings. Its users over-index for using social platforms to keep up with news and culture (as outlined in our social platform user behaviour report ), and its high-profile posts often make it into the broader news cycle and dictate coverage and strategy.

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Concord has been taken offline: What went wrong?

Cover image for Concord has been taken offline: What went wrong?

Rhys Elliott

5 Sep 2024

PlayStation Studios

PlayStation is taking its PVP hero shooter Concord off the market after just two weeks. The game’s Steam numbers point to incredibly low sales. ‘’At this time, we have decided to take the game offline beginning September 6, 2024,’’ said Firewalk Studios’ game director, Ryan Ellis .

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The battle has begun to own the creator through all-encompassing ecosystems

Cover image for The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel is fair remuneration for their work, and what the industry feels is the right commercial framework for sustainability.

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Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity

Rutger Rosenborg

4 Sep 2024

youtube podcasts

Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of seven years, revenue will continue to climb from $4 billion to $10 billion and listeners will grow from almost 700 million to more than 1 billion worldwide.

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