MIDiA Blog - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Saving creators’ time is the beginning – not the end – of the AI revolution

Cover image for Saving creators’ time is the beginning – not the end – of the AI revolution

Ben Woods

5 Dec 2024

Creator economy

Product Strategy

Ask content creators about their pain points and they will tell you that time is their greatest challenge. Despite their passion for producing the best possible content, creators often find themselves bogged down by tasks that hinder their creativity.

min read

Gamers spend more time on social video than games

Cover image for Gamers spend more time on social video than games

Rhys Elliott

5 Dec 2024

Game publishers have long used third-party video platforms such as Twitch and YouTube as springboards for game promotion. In return, Twitch and YouTube receive ad- and creator-driven revenues (like donations).

min read

What happens to music when fan-made content eclipses the original IP?

Cover image for What happens to music when fan-made content eclipses the original IP?

Tatiana Cirisano

5 Dec 2024

Last week, MIDiA’s Ben Woods delivered a message to the entertainment industry: nurture fandom or risk losing control of your IP . For years, the way in which consumers engage with their favourite artists, movies, TV shows, and games has become ever more about participation.

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Bundle up: Audible audiobooks join the Amazon Music catalogue

Cover image for Bundle up: Audible audiobooks join the Amazon Music catalogue

Rutger Rosenborg

4 Dec 2024

As audio platforms continue to expand into industries beyond audio, new fronts in the platform wars are emerging. With Spotify now competing with YouTube for video, podcast, and music supremacy, the company’s foray into audiobooks has placed it in direct competition with Audible and, by extension,...

min read

What HYBE and UMG’s Q3 earnings tell us about superfans

Cover image for What HYBE and UMG’s Q3 earnings tell us about superfans

Olivia Jones

3 Dec 2024

Universal Music Group

“Superfan” has been this year’s buzzword in the music industry. From Universal Music Group (UMG) setting its superfan agenda at the start of the year to Warner Music Group announcing its plans for a superfan platform, much of the Western music industry has shifted its focus to monetising fando...

min read

Australia bans social media for under-16s: the first domino towards a new digital world?

Cover image for Australia bans social media for under-16s: the first domino towards a new digital world?

Hanna Kahlert

3 Dec 2024

age restriction

australia social media ban

Australia has just approved groundbreaking social media regulation that bans users under 16 from accessing platforms like Snapchat, TikTok, Facebook, and X. This under-16 social media ban is the first of its kind that does not allow exceptions for existing users or those with parental permission.

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A message to the entertainment industry: nurture fandom or risk losing control of your IP

Cover image for A message to the entertainment industry: nurture fandom or risk losing control of your IP

Ben Woods

29 Nov 2024

Creator economy

What makes a fan in 2024? Is it how much they spend? How often they watch, listen or play? Is it how much they broadcast their fandom across social apps? Of course, the answer is all the above – and more.

min read

It’s social’s stage now: MIDiA’s 2025 predictions webinar

Cover image for It’s social’s stage now: MIDiA’s 2025 predictions webinar

Mark Mulligan

28 Nov 2024

2025 predictions

One of my favourite parts of the MIDiA year is creating the MIDiA predictions report and webinar. It is always a true team effort, with our team of analysts spending weeks brainstorming ideas, proposing predictions, stress testing those to within an inch of their lives, and then writing the report.

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Why social media regulation could be a boost for the creator economy

Cover image for Why social media regulation could be a boost for the creator economy

Hanna Kahlert

26 Nov 2024

TikTok’s future hangs in the balance, with its January deadline to find a new owner fast approaching beneath the oversight of a new, and unpredictable, US administration. President Trump originally tried to ban the app himself in 2020 by executive order, which failed.

min read

Move over, console wars – the battle for AAA portable gaming is coming

Cover image for Move over, console wars – the battle for AAA portable gaming is coming

Rhys Elliott

25 Nov 2024

Seemingly every manufacturer in the games space is working on a portable machine. Now, Bloomberg sources claim that Sony has started early work on a portable that plays PS5 games. Microsoft’s head of gaming, Phil Spencer, has already confirmed that Xbox is working on its own portable (also per Blo...

min read

What would happen if Sony bought Kadokawa?

Cover image for What would happen if Sony bought Kadokawa?

Rhys Elliott

22 Nov 2024

Japanese media conglomerate Kadokawa recently confirmed that Sony sent it a letter of intent to acquire Kadokawa (increasing its current 2% stake). Kadokawa owns FromSoftware, the developer of Elden Ring , a 25-million-selling game that became a huge cultural moment in 2022.

min read

Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?

Cover image for Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?

Tatiana Cirisano

21 Nov 2024

Last week, Spotify announced a suite of new monetisation features for video creators. Yes, you read that right — Spotify has expanded not just beyond music, but also beyond audio itself. Although the video offerings are initially geared towards video podcasters, the company has rebranded its Spoti...

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Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Cover image for Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Rutger Rosenborg

21 Nov 2024

In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the company’s mission statement is “ to unlock the potential of human creativity — by giving a ...

min read

Are consumers ready for TikTok’s AI acceleration?

Cover image for Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series of quick-fire announcements, it revealed TikTok’s AI tools for advertisers as well as separate ...

min read

Hold or twist? The music industry’s innovation dilemma

Cover image for Hold or twist? The music industry’s innovation dilemma

Mark Mulligan

20 Nov 2024

streaming growth

As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – insu...

min read

The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms

Cover image for The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms

Hanna Kahlert

19 Nov 2024

Twitter clones have proliferated since Elon Musk first bought and renamed the platform to X in 2022. Despite a lot of buzz around platforms like Mastodon and BlueSky, none have seemed to capture a significant audience, with X’s weekly active usage remaining consistent.

min read

A fifth of gamers love couch co-op, so where are all the games?

Cover image for A fifth of gamers love couch co-op, so where are all the games?

Rhys Elliott

15 Nov 2024

Couch co-op gaming, when two or more players in the same room play together co-operatively, already has some proven success stories: It Takes Two , a co-op-only platformer from EA studio Hazelight, has sold over 20 million copies.

min read

Are social platforms losing the next generation to Roblox and Fortnite?

Cover image for Are social platforms losing the next generation to Roblox and Fortnite?

Ben Woods

15 Nov 2024

Unpacking social media strategy is now part and parcel of any election postmortem. From Elon Musk’s ownership of X to Donald Trump’s use of creators to target Gen Z men, understanding social’s role in the US election is to understand how influence is wielded in the digital age.

min read

Q3 streaming trends: Why Spotify’s growth in the Global South matters for the music industry

Cover image for Q3 streaming trends: Why Spotify’s growth in the Global South matters for the music industry

Tatiana Cirisano

14 Nov 2024

For much of 2024, music industry discourse centred around Spotify’s content mix. The growing long-tail of artists and songs on the platform is what fueled Universal Music Group’s two-tiered royalty system, and rights holders continue to raise concerns about sharing space with audiobooks and podc...

min read

What Acast's Q3 earnings signal about the global podcasting market

Cover image for What Acast's Q3 earnings signal about the global podcasting market

Rutger Rosenborg

13 Nov 2024

As one of the key players in podcast industry trends and podcast monetisation, what happens at Acast matters. The company’s financials provide insight into the global podcasting market, signalling to the broader industry the strength of podcast advertising.

min read

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