Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Swift and Healy set the tone for live music in the 2020s

Cover image for Swift and Healy set the tone for live music in the 2020s
Ashleigh Millar
Taylor Swift
the 1975
Marketing
When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them, greatest hits albums were essentially the nail in the coffin for music artists; a struggling attempt to stay relevant, unlikely to escape the ‘grand finale’ effect of the project.
min read
Read more …

Why AI music may make fandom even more important

Cover image for Why AI music may make fandom even more important
Tatiana Cirisano
artificial intelligence
fragmented fandom
Record labels
Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making involve AI assistance, this distinction between “AI” and “human” music may soon become as irrelevant as music created on a laptop versus recorded in a studio.
min read
Read more …

Hybrid live streaming provides new opportunities to build authentic global fanbases

Cover image for Hybrid live streaming provides new opportunities to build authentic global fanbases
Srishti Das
live music
hybrid live streaming
live streaming
July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16 million views on YouTube, helping to introduce his music to a wider audience, generating significant buzz on social media.
min read
Read more …

Snapchat and TikTok: The hAIghs and the lows of AI in social

Cover image for Snapchat and TikTok: The hAIghs and the lows of AI in social
Ashleigh Millar
Snapchat
Media and Marketing
Marketing Strategy
Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment, considering the quality of output from tech that they have at their disposal – not to mention the constant exposure to content using AI.
min read
Read more …

How AI will shake up the podcast market

Cover image for How AI will shake up the podcast market
Annie Langston
AI
Spotify
Adobe
AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms such as Apple Books have already implemented this technology with its digital narration feature for its audiobooks, widening both its consumer and creator reach.
min read
Read more …

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Cover image for The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists
Keith Jopling
Streaming
Creator economy
Marketing
Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early on that a hit record can hurt your entire body of work if you let the industry control your narrative”.
min read
Read more …