MIDiA Blog - Page 30

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

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Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that ad spots during the game cost circa $7 million per 30 seconds.

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At the Grammys and Super Bowl, the last hurrah of the mainstream era

Cover image for At the Grammys and Super Bowl, the last hurrah of the mainstream era

Tatiana Cirisano

14 Feb 2023

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait is almost over”, Apple Music’s Ebro Darden teased in promotions leading up to the big night, and the wait simply being over arguably mattered more than whatever Rihanna decided to do onstage.

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Independent labels and distributors: take our survey!

Cover image for Independent labels and distributors: take our survey!

Mark Mulligan

13 Feb 2023

Independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to take the total market and remove the majors’ revenues from that.

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With its Australia experiment, TikTok gives the music industry the ultimate test

Cover image for With its Australia experiment, TikTok gives the music industry the ultimate test

Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the music industry (meaning labels and publishers) gains.

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How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which has become radio’s younger, cooler sibling.

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Disney versus Netflix – a tale of two contrasting commissioning strategies

Cover image for Disney versus Netflix – a tale of two contrasting commissioning strategies

Tim Mulligan

7 Feb 2023

video commissioning

streaming TV commissioning

Disney commissioning

Tomorrow Disney announces its Q1 FY23 earnings results (calendar Q4 2022). Investors will be looking to see continued momentum from the world’s largest direct-to-consumer service (as of Q2 2022) in response to Netflix’s strong Q4 22 results last month.

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Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:

Samuel Griffin

6 Feb 2023

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing demand by creators for greater remuneration is something of an uphill battle and as creators have been searching for multiple revenue streams, there has been a migration of content across platforms as a form of security and discoverability.

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Everyone hurts – the problem with ‘fixing’ streaming

Cover image for Everyone hurts – the problem with ‘fixing’ streaming

Mark Mulligan

6 Feb 2023

Streaming Royalties

Streaming economics

Streaming Music

Everyone hurts – the problem with ‘fixing’ streaming Apple’s Q4 2022 revenue fall was further illustration that the global economic environment is affecting everyone. During such times, companies look for ways to avoid the worst of the impacts, partially through ‘efficiencies’ but also through growth, by exploring new income streams and improving deal terms.

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Peak talent is here for streaming TV

Cover image for Peak talent is here for streaming TV

Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at creating a high-profile scripted drama to bring gamers to its direct-to-consumer service (D2C) HBO Max.

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Making artists heard: Women in the music industry

Cover image for Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Cultural trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what it is like to be a female music producer – who are wildly outnumbered by men, at 38 to 1 .

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What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak.

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The streaming wars will be won with technology, not content

Cover image for The streaming wars will be won with technology, not content

Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and franchises of yesteryear just as valuable to platforms as the next blockbuster hit.

min read

Could AI generate music’s Instagram moment?

Cover image for Could AI generate music’s Instagram moment?

Tatiana Cirisano

31 Jan 2023

Music streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung in Grande’s voice has been circulating the platform, causing a frenzy.

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It is time for DAWs to break the boundaries of conventional music production

Cover image for It is time for DAWs to break the boundaries of conventional music production

Srishti Das

30 Jan 2023

emerging markets

We recently wrote about how the direction of music inspiration has reversed , that established music markets have begun to draw inspiration from sounds, scenes, and cultures from emerging markets, such as Nigeria, South Korea and India.

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Why the paid sharing push by Netflix is a sign of weakness

Cover image for Why the paid sharing push by Netflix is a sign of weakness

Tim Mulligan

27 Jan 2023

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022 was a tough year, with a bumpy start but a brighter finish.

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The Last of Us – when games meet video

Cover image for The Last of Us – when games meet video

Samuel Griffin

26 Jan 2023

Video streaming

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly dominated by a handful of games, companies that are acting on the cross-entertainment opportunity have a better chance of nurturing fandom of their IP and weather the current macroeconomic dynamics.

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With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Cover image for With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Annie Langston

25 Jan 2023

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings and compete in the wider market.

min read

ChatGPT raises new potential for NFTs

Cover image for ChatGPT raises new potential for NFTs

Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural trends

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened – and undoubtedly more to come.

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YouTube has dismantled the walls between social video and SVOD

Cover image for YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a wholly different business to the platform that posted its first user-generated video – Me at the zoo – In April 2005.

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