Blog: Algorithms

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

TikTok

Streaming

Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content...

min read

We need ‘real’ artists for the return to reality

Kriss Thakrar

1 May 2024

Algorithms

TikTok

Gen Z

The big theme of MIDiA’s 2024 predictions is that ‘ the algorithm is not listening ’. A third of the way into the year, we are seeing more and more evidence that this is the case. The past few years...

min read

The cultural pendulum swing is coming back around

Tatiana Cirisano

11 Apr 2024

Music streaming

Superfans

Music fandom

Across culture, there is an eerie sense of things coming full circle. After spending the past decade building an industry around ad-free streaming TV, Netflix has ads and feels increasingly like cable...

min read

Podcasts have a recommendation problem

Rutger Rosenborg

10 Jan 2024

Audio

Podcasts

Algorithms

Podcasts do not go viral. A video clip of an out-of-touch tech billionaire stoking controversy might make the rounds on social media, but podcasts themselves — at least since the Serial phenomenon —...

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Despite its hyper-futurism, 2023 was a return to the past

Tatiana Cirisano

21 Dec 2023

Social media

Music creators

fragmentation

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the...

min read

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

min read