Mean Girls blog by MIDiA Research

Blog: Mean Girls

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?

Blog post by Ashleigh Millar

18 Jan 2024

musicals

Mean Girls

TikTok

It’s official: the Mean Girls 2024 movie is the new Regina George of cinema (for now), topping last weekend’s US box office by bringing in $28 million, raising to $32 million on Martin Luther King...

Can ReelShort succeed with short-form video entertainment where Quibi failed?

Blog post by Ben Woods

30 Nov 2023

ReelShort

TikTok

YouTube

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt...