Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Cover image for Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?
Annie Langston
Spotify
Radio
Gen Z
Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa, Spotify is rolling out its “broadcast-to-podcast” technology, which allows broadcasters to turn their live broadcast into an on-demand podcast — further taking the live out of audio .
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AI will transform music; the question is how?

Cover image for AI will transform music; the question is how?
Mark Mulligan
AI music
Paid Content
Artifical Intelligence
Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was going to live up to expectations: 1) the internet (which was already in full swing by the time I started out – I’m not that old); 2) smartphones / apps; and 3) AI.
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Gig tickets: artist discovery versus consumer satisfaction

Cover image for Gig tickets: artist discovery versus consumer satisfaction
Ashleigh Millar
Music
Media and Marketing
Marketing Strategy
Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand content, where trends and interests are fleeting, and the music market is hugely oversaturated thanks to the growing creator tools economy, creators need to find ways to entice fans to come to their live gigs.
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The music industry obsesses over artist performance statistics – where are label performance statistics?

Cover image for The music industry obsesses over artist performance statistics – where are label performance statistics?
Keith Jopling
Streaming Music
music industry
Music
One of the watchwords in labels recently has been a focus on the ‘value proposition’ for artists, and it is easy to see why. In the streaming and social age, where independent self-releasing artists can get their music out into the world without a label, why should they sign to one at all? Up until even recently it was clear, for both majors and for indies.
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