Reports

Cover image for The next challenge for esports

The next challenge for esports
Striking the balance between creators and athletes

Karol Severin and Samuel Griffin

9 Dec 2022

Call of Duty Business Strategy Games industry

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates this. Sustainable long-term growth for esports organisations lies in the wider, gamer-related, entertainment culture – not just in the comp...

Cover image for Music subscriber market shares 2022

Music subscriber market shares 2022
Chinese Dragon

Mark Mulligan

5 Dec 2022

Business Strategy

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth, though, is uneven, with a number of leading streaming services outpacing the rest, especially the Chinese ones, which are now setting the global pa...

Cover image for Closing the background gap

Closing the background gap
Focused versus background audio listening

Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

Spotify Radio YouTube

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space for platforms to compete for consumers’ time. Among entertainment formats, audio is best placed to conquer background listening, but music streami...

Cover image for Lean-through listening

Lean-through listening
The impact of context on consumption and ad responsiveness

Hanna Kahlert

30 Nov 2022

Media and Marketing

This slidedeck features data from MIDiA’s Q3 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video viewing, music downloading, playlistcuration behaviour, attending concerts, and more.

Cover image for The global podcast opportunity

The global podcast opportunity
Unlocking format growth

Annie Langston

30 Nov 2022

Sweden Spotify Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener demographics and genre preferences that present various opportunities for podcast platforms, illustrating that podcast habits vary globally.

Cover image for A field of all levels

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano

29 Nov 2022

Consumer behaviour Music creators Record labels

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation of artists. With all these generations now competing in the same playing field, artist strategy depends strongly on the era in which they rose to pr...

Cover image for DSP user profiles

DSP user profiles
Small is beautiful

Mark Mulligan

29 Nov 2022

Spotify YouTube Deezer

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product and licensing, there are already clear signs that the streaming services are developing userbases with distinct and varied behaviours and charac...

Cover image for Games marketing bundle

Games marketing bundle
Available for a limited time

Karol Severin and Samuel Griffin

28 Nov 2022

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Profiling single-player versus multiplayer gamers: A generational changing of the guard Though single player remains th...

Cover image for Games strategy bundle

Games strategy bundle
Available for a limited time

Karol Severin and Samuel Griffin

28 Nov 2022

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Games’ cultural role in the 2020s Over time, games have carved out their role from the cultural fringes, through tobec...

Cover image for Video reports bundle

Video reports bundle
Available for a limited time

Tim Mulligan and Ben Woods

28 Nov 2022

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Friction TV:Addressing the user experience disconnect in streaming TV Streaming TV is now the default way to consume TV content.

Cover image for Unlocking the saturation conundrum

Unlocking the saturation conundrum
Key video trends going into 2023

Tim Mulligan, Hanna Kahlert, Samuel Griffin and Ben Woods

14 Nov 2022

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription vid...

Cover image for From video hardware to entertainment hardware

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Tim Mulligan

8 Nov 2022

smart tvs SVOD d2c

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption and in-game spending,offering an unparalleled platform distribution opportunity for cross-platform gamesdistributors such as Xbox Game Pass.

Cover image for Social media marketing is becoming its own cultural moment

Social media marketing is becoming its own cultural moment

Hanna Kahlert and Ashleigh Millar

31 Oct 2022

Spotify YouTube Facebook

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through behaviours, are less tolerant of ads, and want more authenticity in their digital social lives.

Cover image for Streaming’s next growth phase

Streaming’s next growth phase
The necessity of differentiation

Tatiana Cirisano

28 Oct 2022

Apple Spotify YouTube

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on DSPs to find new ways to grow subscribers and revenue.

Cover image for After digital

After digital
The search for a cheaper cultural moment

Hanna Kahlert

28 Oct 2022

Spotify Pandora SoundCloud

Audiences are becoming ever-more creative and this proclivity will come into its own over the coming period of economic, social, and political turbulence. To reconnect with each other while conserving their financial resources, these audiences will increasingly employ their digital-savvy pandemic learnings in the way that they consume entertainment...

Cover image for Podcast market value chain

Podcast market value chain
The next investment is the listeners

Annie Langston

27 Oct 2022

Creators Apple Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it is time for the major platforms to focus on growing the format by expanding listenership and user experience.

Cover image for Entertainment spending by game genre fans Q2 2022

Entertainment spending by game genre fans Q2 2022

Karol Severin

21 Oct 2022

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans Role playing game (RPG) fans Sports games fans Strategy games fans Simulator games fans Puzzle games fans Sandbox games fans Platformer games fan...

Cover image for Friction TV

Friction TV
Addressing the user experience disconnect in streaming TV

Tim Mulligan

20 Oct 2022

Apple Netflix SVOD

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands. Consumers require multiple services with different user experiences to engage in the full range of TV content previously available in one ecosyste...

Cover image for The shift indoors

The shift indoors
Entertainment audiences’ search for the affordable and the meaningful

Hanna Kahlert

30 Sep 2022

Apple TV Netflix Disney

The Covid-19 entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is compounded by serious global events and a cost-of-living crisis which will reduce the money audiences have available to spend on digital entertainmen...

Cover image for Video consumer snapshot Q2 2022

Video consumer snapshot Q2 2022

Tim Mulligan

30 Sep 2022

Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q2 2022 consumer survey, fielded in the US, UK,...

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