Music subscriber market shares 2022 Chinese Dragon

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The 20,000 foot view: As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth, though, is uneven, with a number of leading streaming services outpacing the rest, especially the Chinese ones, which are now setting the global pace.
Key insights:
- Spotify was the largest digital service provider (DSP) with million subscribers in 2022 and billion subscription trade revenue in calendar year (CY) 2021
- Spotify added more subscribers than any other DSP between 2021 to 2022 million), but it grew slower than the market, losing market share
- Apple remained second, with million, but share was points down
- Tencent Music Entertainment (TME) became the third largest DSP in 2021, adding million subscribers, to reach million subscribers market share)
- Amazon Music (coming fourth, with million) and YouTube Music (at fifth, with million) both gained share 2021 to 2022
- US subscriber growth is slowing, with million additions in the months up to 2022, compared to the million one year earlier
- Apple Music and Amazon Music are the most dependent on their subscribers in the US, with and respectively
- The UK was the fastest growing mature market, adding more subscribers million) than it did one year earlier million), with Amazon Music adding the most
- Spotify leads German market share but lost ground to competitors, including Amazon Music, which grew Germany is Amazon’s fourth largest market
- Swedish subscriber growth slowed to between 2021 to 2022, but label trade revenues grew by in CY 2021, showing how saturated markets can grow
- Local services dominate South Korea, with MelON accounting for of South Korea’s million subscribers, and Genie second with
- Brazil added more subscribers million) between 2021 and 2022 than any previous year, and million more than it did one year previously
- Japan is the third largest subscriber market million), and though additions slowed slightly in 2022, its growth was significantly above the global rate
- With million subscribers, China added more subscribers in one year than all but two countries globally, and will likely pass the US by end 2023
Companies and brand mentioned in this report: Amazon Music, Anghami, Apple Music, AWA, Deezer, Gaana, Genie Music, Hungama, Jio Saavn, Line Music, Melon, Netease Cloud Music, Pandora, SoundCloud, Spotify, Tencent Music, Tidal, Vkontakte, Wynk, YouTube Music, Xiami, Yandex