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The great movie reset How films can drive higher income spending in video

Report by Tim Mulligan
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20,000 foot view:  The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point. Streaming has an opportunity to retain accelerated direct-to-streaming releases while supporting the IRL box office experience – essential for maintaining films’ cultural preeminence in popular entertainment.

Key insights

  •            of US            attended movie theatres in            2022,            it the second most popular            (IRL) activity for entertainment
  • Only            of                       went to see a movie            the cinema, highlighting the preference            silver streamers (and family bill            to remain at home to            new films
  •            of 20–24-year-olds            to the cinema in            2022            only), as did            of                      
  •            of SVOD            are            compared to            for movie            (US only)
  • SVOD spending            movie goers is less than            average for monthly video subscribers           
  • Providing hybrid            IRL release plans for            households            the media majors to retain            among silver streamers, while supporting            office engagement and revenue

Companies and brands mentioned in this report:  AMC Theatres, Apple, Apple TV+, Amazon, Amazon Prime Video, Comcast, Disney, Disney+, HBO Max, Paramount, Paramount+, Warner Bros. Discovery

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