The great movie reset How films can drive higher income spending in video

Tim Mulligan

December 2022

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point. Streaming has an opportunity to retain accelerated direct-to-streaming releases while supporting the IRL box office experience – essential for maintaining films’ cultural preeminence in popular entertainment.

Companies and brands mentioned in this report: AMC Theatres, Apple, Apple TV+, Amazon, Amazon Prime Video, Comcast, Disney, Disney+, HBO Max, Paramount, Paramount+, Warner Bros. Discovery

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