The great movie reset How films can drive higher income spending in video
Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.
20,000 foot view: The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office window by studios desperate to generate returns on pre-Covid investments, film is once again at an inflection point. Streaming has an opportunity to retain accelerated direct-to-streaming releases while supporting the IRL box office experience – essential for maintaining films’ cultural preeminence in popular entertainment.
Key insights
- of US attended movie theatres in 2022, it the second most popular (IRL) activity for entertainment
- Only of went to see a movie the cinema, highlighting the preference silver streamers (and family bill to remain at home to new films
- of 20–24-year-olds to the cinema in 2022 only), as did of
- of SVOD are compared to for movie (US only)
- SVOD spending movie goers is less than average for monthly video subscribers
- Providing hybrid IRL release plans for households the media majors to retain among silver streamers, while supporting office engagement and revenue
Companies and brands mentioned in this report: AMC Theatres, Apple, Apple TV+, Amazon, Amazon Prime Video, Comcast, Disney, Disney+, HBO Max, Paramount, Paramount+, Warner Bros. Discovery