DSP user profiles Small is beautiful
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With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product and licensing, there are already clear signs that the streaming services are developing userbases with distinct and varied behaviours and characteristics. The overriding theme is that userbases of larger services are more mainstream and less engaged, while smaller ones lean towards highly engaged music fans.
Companies and brands mentioned in this report: Amazon, Amazon Echo, Amazon Music, Amazon Music Unlimited, Apple Music, ByteDance Music, Deezer, SoundCloud, Spotify, Tidal, TikTok, YouTube, YouTube Music