Lean-through listening The impact of context on consumption and ad responsiveness

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Hanna Kahlert

November 2022

This slidedeck features data from MIDiA’s 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video viewing, music downloading, playlistcuration behaviour, attending concerts, and more. The accompanying data setincludes the demographic breakdown for each segment by age by distribution (absolute numbers of consumers) andpenetration (percentage of engagement for each activity).

The data issourced from MIDiA’s 2022 Consumer Survey fielded in US, UK, Australia,Canada, Germany, France, Sweden, South Korea and Brazil.

The totalsample size of nationally representative online respondents was andthe survey was fielded in September 2022.

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