The global podcast opportunity Unlocking format growth

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Annie Langston

November 2022

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener demographics and genre preferences that present various opportunities for podcast platforms, illustrating that podcast habits vary globally.

Companies and brands mentioned in this report: Acast, Alex Cooper, Amazon Music, Apple Podcasts, Ausha, Bababam, BBC Sounds, BirchSound, Choses à Savoir, Conan O’Brien, Deezer, Emma Chamberlin, Google, iHeartMedia, Joe Rogan, Julianne Moore, KBS, Libsyn, Oscar Isaac, Podimo, Podz, Radio France, Reddit, Resso, SBS, Sound Up Program, Spotify, Veritrone, WattPad, and YouTube

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