Audiobook consumer profile Following in podcasts’ footsteps
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The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming recession puts subscriptions growth and retention under pressure. However, audiobooks have broad genre appeal and room for growth. Like podcasts, audiobooks also have the opportunity to conquer background listening, and may benefit from the blurring of audio formats.
Companies and brands mentioned in this report: Alex Cooper, Amazon, Amazon Prime Video, Apple, Apple App Store, Apple Books, Apple TV+, Audible, Audiobooks.com, Dolly Parton, Google, Google Play Books, James Patterson, LibriVox, Reddit, Reddit Live, Spiracle, Spotify, TikTok, Twitter, Twitter Spaces, YouTube, and YouTube Music