Reports Video

Unlocking the saturation conundrum Key video trends going into 2023

Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods
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A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription video on demand (SVOD) and users for ad-support video on demand (AVOD). A focus on strengthening existing customer relationships through flexible pricing, simplified user experiences, and more dynamic user functionality will be the key strategic imperatives for both long form and short form video distribution in 2023...

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