Reports Critical Developments

2023 MIDiA predictions Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods
Cover image for 2023 MIDiA predictions
Synopsis PDF

Get full access to this report and assets

Already a MIDiA client? Login here to view this report.

New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.

20,000 foot view:  In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. 

Themes for 2023:

Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others

Perceived value will be king: As economic conditions worsen, consumers will seek out better value for money, not just ways to reduce spend

The end of disruption: Following two decades of disruption, consumer tech is entering a ‘holding’ phase, accentuated by the economic downturn

Scarcity revival: The post-lockdown thirst for ‘in real life’ (IRL) experiences will combine with digital fatigue to place a new premium on scarce, IRL experiences in 2023

Community repurposed: The value of community will come to the fore in 2023, as entertainment increasingly becomes scene-led

The rise of the moment: The immediacy of ‘now’ will find its fullest expression in social and music fusion in 2023

The forking of culture: Cultural intermediaries will provide access to subscenes for larger audiences

The authenticity crisis: In an era of replication, authenticity will stand out

The decoupling of global distribution: A changing geo-political landscape is turning back the clock on a vision for global markets in entertainment.

Social media and games will eat entertainment: Games are poised to make the transition to the cultural centre ground in 2023

The year of the creator activist: Creators fuelled the digital-entertainment economy, now they are poised to rebel 

The algorithm becomes the focus group: Like the wider digital world, entertainment in 2023 will be shaped by the almighty algorithm

Companies and brands mentioned in this report: Amazon, Apple, Bandcamp, BeReal, Brittany Broski, ByteDance, Camilla Cabello, Disney, Disney+, Dreamlight Valley, Drive to Survive, Discord, Google, HBO Max, James Charles, Meta, Michael Jordan, NBA, Netflix, Paramount+, Peacock, PlayStation, Shorts, Star Wars, TikTok, the Economist, the New York Times, Tiger King, Twitch, Twitter, Xbox, Xbox Game Pass, YouTube, YouTube Music, Zoom