Reports Critical Developments

Nightlife in the new normal Remote work shifts the entertainment balance

Report by Tatiana Cirisano and Perry Gresham
Cover image for Nightlife in the new normal
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20,000 foot view:  Coronavirus pandemic work patterns are now ingrained in the United States, where            of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on both digital and in-person entertainment compared to those who commute. Entertainment companies must monitor and action this development and its effects to remain relevant and competitively positioned.

Key insights  

               of US consumers work from home, and            commute five or more days weekly
  • Hybrid working            niche at            penetration, but its            skew suggests future growth
  • Commuters spend            time on music, video steaming,            games combined than home workers
  • Work from            adversely impacts music the most,            home workers spend            less time            to music than commuters 
  • Weekly, consumers            more than            times longer on            entertainment            hours) than nightlife            hours)
  • Time spent            nightlife increases with annual income            until approximately            after which the            of increase effectively plateaus 
  • Live performances            more popular among higher earners,            at least partially insulate the            sector from the recession
  • Commuters spend            time on nightlife than home           
  • Nightlife follows            bell curve with age, where            oldest and youngest consumers are            engaged
  • By contrast,            spend the most time weekly            on music, video streaming, and           

Companies and brands mentioned in this report: Apple Music, Apple TV, Amazon Music, BTS, Disney+, J Balvin, McDonald’s, Netflix, Nike, Roblox, Saweetie, Thursday Night Football, Travis Scott, Twitter

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