Nightlife in the new normal Remote work shifts the entertainment balance
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20,000 foot view: Coronavirus pandemic work patterns are now ingrained in the United States, where of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on both digital and in-person entertainment compared to those who commute. Entertainment companies must monitor and action this development and its effects to remain relevant and competitively positioned.
Key insights
-
of US consumers work from home, and commute five or more days weekly
- Hybrid working niche at penetration, but its skew suggests future growth
- Commuters spend time on music, video steaming, games combined than home workers
- Work from adversely impacts music the most, home workers spend less time to music than commuters
- Weekly, consumers more than times longer on entertainment hours) than nightlife hours)
- Time spent nightlife increases with annual income until approximately after which the of increase effectively plateaus
- Live performances more popular among higher earners, at least partially insulate the sector from the recession
- Commuters spend time on nightlife than home
- Nightlife follows bell curve with age, where oldest and youngest consumers are engaged
- By contrast, spend the most time weekly on music, video streaming, and
Companies and brands mentioned in this report: Apple Music, Apple TV, Amazon Music, BTS, Disney+, J Balvin, McDonald’s, Netflix, Nike, Roblox, Saweetie, Thursday Night Football, Travis Scott, Twitter