Reports: YouTube
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social media marketing is becoming its own cultural moment
Streaming’s next growth phase The necessity of differentiation
Podcast market value chain The next investment is the listeners
State of the music creator economy Post-lockdown growth
Attention inflation How multitasking is reshaping the attention economy
Lean-through consumption Communities are key
Scenes A new lens for music marketing
Podcast monetisation and remuneration Balancing creator and platform needs
Re-creating the creator economy
Music sync market forecast Production libraries raise the pitch
Audio creators The new creative frontier
The future of music The rise of a counterculture industry
The attention recession Post-peak behaviour
Social media user snapshot Q1 2022
