Reports: YouTube
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Cross-platform success Using social platforms to build audience and fandom
The new Hollywood Tactics for YouTube’s TV takeover
Social as the home of online scenes Going beyond viral moments
Streaming strongholds High-potential markets for global music players
The future of creator apps Fuelling engagement with fandom
Music consumer behaviour Q1 2025 Mixed signals
Is in-game advertising the next frontier for PC and console games?
The fandom eclipse How fan content is competing with IP
International success for local language artists A strategic playbook
India market focus A fandom and AI-forward online population
2024 audio consumer profile Habits, platforms, and personas
Social audiences are fragmenting Social platform user profile
Germany media consumption Q4 2024 Growth potential on all fronts
Music discovery snapshot Q4 2024 Breaking through the noise
