Reports Entertainment and Fandom

Attention inflation How multitasking is reshaping the attention economy

Karol Severin and Perry Gresham
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If you are interested this report, or related reports such as Binge-viewing Gamers Competition Spikes As Peak Attention Nears, The Post-Peak Attention Economy What’s Next for Entertainment? and The Attention Recession How inflation and the pandemic are reshaping entertainment get in touch today to enquire about a report bundle.

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate; increased multitasking is the result. Consequently, attention / focus is split between more propositions. In other words, entertainment time spent is growing but is getting less valuable. This is the era of attention inflation.

Companies and brands mentioned in this report:  Amazon, Apple, Facebook, Google, Heardle, Instagram, Microsoft, Netflix, Shorts, Snapchat, Spotify, TikTok, Twitter, Vevo, YouTube