Reports: YouTube

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Cover image for The Digital News Consumer

The Digital News Consumer

Zach Fuller

27 Oct 2017

YouTube Facebook buzzfeed

As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands at a tipping point. With increasing diversity in consumption patterns across geographical markets and age groups, understanding the digital pub...

Cover image for Social TV Show Fandom

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

24 Oct 2017

US UK Australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement varies considerably. Facebook and YouTube are both mainstream social apps by engagement and exhibit the highest levels of TV fandom among SVOD ...

Cover image for The Emerging Video Content Bubble

The Emerging Video Content Bubble

Tim Mulligan

26 Sep 2017

Apple YouTube Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks have had to increase their spending to compete with these new streaming TV networks.

Cover image for Quarterly Digital Content Trends

Quarterly Digital Content Trends
Q2 2017

Mark Mulligan

31 Aug 2017

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q2 2017 across music, video, games and social.

Cover image for Music Rights Disruption

Music Rights Disruption
The Transparency Agenda

Mark Mulligan

23 Aug 2017

music publishers Apple Spotify

Music rights have never been simple but now the complexity is reaching such a level that the digital music marketplace is beginning to buckle under the strain. With growing demand across the board for increased transparency, effectiveness and speed, the music rights landscape is facing an unprecedented period of innovation and disruption.

Cover image for Content Piracy

Content Piracy
Piracy Reinvented In The Streaming Era

Mark Mulligan

3 Aug 2017

Streaming Spotify YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues, P2P is less central a force than it once was.

Cover image for YouTube Q2 2017

YouTube Q2 2017
Quietly Bigger And Better Than Ever

Tim Mulligan

31 Jul 2017

YouTube YouTube Google

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands in stark contrast to rivals in the attention economy, such as Facebook, which provides quarterly updates on its continued growth in active users.

Cover image for Brazil Streaming Music Market

Brazil Streaming Music Market
Breaking The Mould

Mark Mulligan

12 Jun 2017

Streaming Streaming Music music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential of streaming is that it can monetize consumption rather than just spending, making a country’s population size as important as its spending p...

Cover image for State Of The Streaming Nation 2

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

31 May 2017

Subscriptions Streaming Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music mark...

Grand Theft Auto Fan Profile
The Mainstream Hardcore Gamers

Karol Severin

16 May 2017

YouTube Deezer Apple Music

Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for ...

Cover image for Streaming Music Growth

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

24 Apr 2017

Consumer behaviour Streaming Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws ...

Cover image for Q4: 2016 Streaming Music Market Update

Q4: 2016 Streaming Music Market Update
Competition Is Hotting Up

Mark Mulligan

4 Apr 2017

Streaming Spotify YouTube

2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of 100 million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities.

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Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Tim Mulligan

23 Mar 2017

Apple YouTube Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

Cover image for The Experience Economy

The Experience Economy
The Value Shift In Media Assets

Zach Fuller

22 Mar 2017

Streaming Apple Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in the online world which is characterised by the transition from sales to consumption.

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

22 Feb 2017

Spotify YouTube Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because it straddles otherwise diverse components of the digital entertainment landscape, be it video, music, or messaging.

Cover image for State Of The YouTube Music Economy

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Mark Mulligan

11 Jul 2016

Streaming Streaming Music YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat.

Cover image for State Of The YouTube Nation

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Tim Mulligan

28 Apr 2016

YouTube emerging markets Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia ove...

Cover image for YouTubers Go Mainstream

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Tim Mulligan

31 Mar 2016

YouTube YouTube Channels short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popu...

Cover image for Next Steps For Music Video

Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Tim Mulligan

21 Jan 2016

YouTube Twitter music video

The music video has undergone a major transformation since its original conceptualisation in the 1970s and commercialisation in the 1980s. Originally a tool to drive sales, MTV transformed it into a product in its own right and then YouTube did the same thing for the digital era.

Cover image for Short Form Video Growth

Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

16 Nov 2015

YouTube Online video Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

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