Reports: YouTube

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Cover image for Social media reboot
Hanna Kahlert
Innovation
YouTube
YouTube
Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for – and adoption of – social platforms that lend themselves to lean-in entertainment behaviours.
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Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Cover image for Social media reboot
Hanna Kahlert
Innovation
YouTube
YouTube
Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for – and adoption of – social platforms that lend themselves to lean-in entertainment behaviours.
Read more …

Sports audiences
The Gen Z opportunity

Cover image for Sports audiences
Alistair Taylor
Apple
Apple
Spotify
Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast revenues through digital-native engagement is now crucial for pandemic mitigation, as well as addressing the needs of the underserved fans of the future.
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Sports audiences
The Gen Z opportunity

Cover image for Sports audiences
Alistair Taylor
Apple
Apple
Spotify
Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast revenues through digital-native engagement is now crucial for pandemic mitigation, as well as addressing the needs of the underserved fans of the future.
Read more …

The Case for News in Video D2C Services

Cover image for The Case for News in Video D2C Services
Tim Mulligan
Apple
Apple
YouTube
Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With SVOD originals strategy now diversifying into factual and reality, the two remaining pay-TV pillars sports and news are all that is stopping SVOD being a full like-for-like replacement for traditional pay-TV.
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