Reports: YouTube
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
From marketing to monetisation The games video opportunity for games companies
Music creators Slicing the funnel
Fandom and lean-in culture are reshaping video
2022 MIDiA predictions The year of the creator
Beyond broadcast How digital natives will reboot sports content monetisation
Games discovery and conversion Navigating between generations in the 2020s
From social media to creator tools The evolution of UGC
Music creator tools forecast Moving towards a hybrid future
Sci-fi video fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
Spotify Q2 2021 earnings Slowdown arrives
Addressable creator markets An opportunity with many layers
Music consumer survey Q1 2021 YouTube extends its reach
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
Games subscriptions Early market leaders and consumer profiles emerge
