YouTube Channels
How YouTube Stars Build Engaged Audiences

Report by Tim Mulligan

5 Mar 2015

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YouTube

YouTube Native Stars

viral stars

The 20,000 Foot View With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination.  A whole generation has grown...

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Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue.  Even the one billion dollars paid out in...

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Global Digital Music Services Benchmark
The Digital Music Marketplace

Report by Mark Mulligan

5 Sep 2014

Pandora

Slacker

itunes radio

The 20,000 Foot View The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth...

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The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Report by Alun Simpson and Mark Mulligan

15 Aug 2014

Spotify

streaming music

streaming subscriptions

The 20,000 Foot View Streaming has arrived and is here to stay, that much is clear.  What is not is how it will impact existing music revenue streams.  Though neither a business model nor a product,...

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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Report by Mark Mulligan

4 Jul 2014

digital natives

digital immigrants

consumer behaviour

The 20,000 Foot View Natives and Immigrants demarcate the digital world.  While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

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