State of the music creator economy Post-lockdown growth
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The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money making music. Though the pandemic was a peak, it also marked the start of a new era for the music creator economy across every one of its aspects, from revenue to creation to remuneration. This report presents an end-to-end assessment of today’s music creator tools marketplace.
Companies and brands mentioned in this report: Ableton, Akai, Allen & Heath, Amp, Amuse Fast Forward, Apple, Apple Loops, Arcade, Armin van Buuren, Avid, BandLab, Bandzoogle, Beatclub, Beatport, BeatStars, Cakewalk, CD Baby, Coursera, Create Music Group, Creative Intell, Cubase, Distrokid, Elk, Fiverr, Focusrite, Fender, Fender Play, Flux, Fortnite, FL Studio, Google, Hi Fi, IK Multimedia, Instagram, iRig, iZotope, Kickstarter, LANDR, Linkfire, Live, Logic Pro, Loopcloud, Mackie, MAG Signature Sounds, Masterclass, Merchbar, meta, Musika, NetEase Cloud Music, Output, Pandora, Patreon, Plugin Alliance, Play Virtuoso, PreSonus, ProCollabs, Producer Tech, ProTools, Reaper, Reels, RightsHUB, Roblox, Scarlett, Session Studio, Shorts, Songsplits, SoundBetter, SoundCloud, Soundtrap, Spitfire Audio, Splice, Splits, Spotify, Square, Stem, Studio One, TakeLessons, Tidal, TikTok, Tracklib, TuneCore, Twitch, Twitter, Udemy, Ultimate Guitar, United Masters, Universal Audio, VIP Pelian, Waves Audio, and YouTube