Reports: YouTube

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Cover image for US Cord Cutting Full Year 2018
Tim Mulligan
Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing ­— in a wider sense — the total base of pay-TV subscribers.
Read more …

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Cover image for Profiling the Live Music Consumer
Zach Fuller
Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.
Read more …

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Cover image for Digital Consumer Ad Profiles
Georgia Meyer
Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming services (Netflix, Amazon Prime Video and YouTube).
Read more …

Africa and Asia Music Repertoire Shares

Cover image for Africa and Asia Music Repertoire Shares
Mark Mulligan
This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered. Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hits, Emperor, Empire Mates Entertainment (E.
Read more …

MIDiA Research Predictions 2019

Cover image for MIDiA Research Predictions 2019
Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV, Jet.
Read more …

Radio 2018
Streaming’s Continuing Impact

Cover image for Radio 2018
Mark Mulligan
This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016. Companies and brands mentioned in this report: 2GB, 702 ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, Digital Audio Exchange, Global Radio, Heart, KIIS-FM, Kiis106.
Read more …

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

Cover image for MIDiA Data Spotlight: Music Consumption
Mark Mulligan
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1 2018 Music consumption and spending is more diversified than ever, with traditional formats still holding on to their loyal legacy audiences, while adoption of newer formats accelerates, especially among younger consumers.
Read more …

Themes

Verticals