Reports: YouTube

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

20/20 Vision MIDiA Research Predictions 2020

US and UK Sports Fans Reaching Digital Natives

Playlist Strategies 2020

TV Network Rankings Brand Equity and the Weaponisation of Originals

Smart Speakers and Headphone Market Shares Expanding Streaming’s Addressable Base

US Streaming Video How Ad Supported Will Reshape the Market

The Playlist Revolution Streaming’s Battleground

US Gamers Targeting Games Franchises to Compete in the Attention Economy

Music Consumer Behaviour Q2 2019 Fragmentation and Disruption

Independent Artists The Music Industry Rewritten

The Games Streaming Subscription Revolution Meet the Players

State of the Streaming Nation 3.0 Multi-Paced Growth

Music Marketing Niche is the New Mainstream

US Cord Cutting Full Year 2018 Streaming Transition Picks Up Pace

One Billion-Plus YouTube Music Videos Latin Takeover

Profiling the Live Music Consumer How Streaming Behaviours are Changing the Face of the Live Music Business