Reports: YouTube
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
MIDiA’s 2025 predictions It’s social’s stage now
Global South rising Streaming audiences in China, Turkey, and South Africa
MIDiA Research 2024-2031 global social forecasts New frontiers and strong growth ahead
The single-player opportunity Course correcting from a red to blue ocean
Songwriters take the stage A new playbook for a new era
State of the music video economy Balancing act
The state and future of music fandom Unleashing fan creativity
Not all social entertainment behaviour is created equal Audience deep dive
US SVOD consumer podcast engagement Audio is the new spinoff
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Live sport 2.0 Capturing younger audiences with the creator economy
Podcasts and gamers How audio can propel the gaming universe
Web 3.0 is here Navigating the new culture of digital entertainment
Profiling Steam users A valuable gamer niche
