Podcast market value chain The next investment is the listeners
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Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it is time for the major platforms to focus on growing the format by expanding listenership and user experience. While each platform has different strategies to reach this goal, they all (more or less) have the necessary tools to do so.
Companies and brands mentioned in this report: Acast+, Acast, AdsWizz, AdvertiseCast, All Things Comedy, Amazon, Amazon Music, Anchor, Apple, Apple Pod, Apple Podcasts, Apple Podcaster Program, Apple TV, At Will Media, Audacy, Campside Media, Chartable, Content Allies, Critical Role, Crooked Media, Disney, Entercom, Facebook Groups, Freakonomics, Futuro Studios, Google, Google Home, Gusto, HBO, iHeartMedia, iHeart, Jigsaw Productions, Julep Media, Lemonada Media, Libsyn, Luminary, Megaphone, Meta, Moonbeam, Netflix, Pandora, Pineapple Street Studios, Podchaser, Podsights, Podspike, Podz, Resonate, SiriusXM, SmartAudio, Spotify Ad Studio, Spotify Car Thing, Spotify, Stitcher, Studio Resonate, TikTok, Triton Digital, Twitter, Voxnest, Whooshkaa, Wondery, YouTube