Audience Insight Reports from MIDiA Research

Monetising Fandom
Unlocking growth beyond games

Karol Severin

April 2021

Free Report

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q4 2020

Tim Mulligan

March 2021

Video

Mobile content

Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q4 2020 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Hanna Kahlert

March 2021

Streaming

Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime anywhere activity – making the value exchange more niche and personal.

Entertainment fandom
Monetise fandom, not attention

Mark Mulligan

March 2021

music fans

Fandom

Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within one entertainment category, but instead across multiple entertainment formats.

Q4 2020 US D2C deep dive
An attention recession looms

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Tim Mulligan

February 2021

Netflix

hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

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Tim Mulligan

February 2021

Free Report

Streaming

Fandom

Audience Insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Media consumption
Lockdown’s attention boom

Mark Mulligan

February 2021

Consumer behaviour

Spotify

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions created a boom in entertainment consumption, throwing up a mixture of intuitive trends and unexpected winners.

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

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Tim Mulligan

November 2020

Amazon

Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

The Case for News in Video D2C Services

Tim Mulligan

October 2020

Apple

YouTube

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With SVOD originals strategy now diversifying into factual and reality, the two remaining pay-TV pillars sports and news are all that is stopping SVOD...

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Tim Mulligan and Alistair Taylor

October 2020

Netflix

iOS

android

This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, m...

Independent Artists
Pathfinding Through a Pandemic

Mark Mulligan and Keith Jopling

September 2020

Free Report

artist income

Independent artists

Music streaming

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown many independent artists found new opportunities and the ability to innovate and create.

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

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Alistair Taylor

September 2020

Sky

Financial Times

NFL

DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked a year of consolidation and growth. DAZN learnt quickly that without premium domestic content it is difficult to penetrate competitive markets effectively.

MIDiA Research Artist Survey Q2 2020

Mark Mulligan and Keith Jopling

September 2020

Independent artists

charts

music artists

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts / graphs / table slides. The full report will be available in October 2020....

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

Tim Mulligan and Alistair Taylor

September 2020

Audience Insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates 3rd party indicator data to track d...

The Esports Viewer Dossier
Q2 2020

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Karol Severin

August 2020

Games

esports

Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours

Q2 2020 UK Video Consumer Deep Dive

Tim Mulligan

August 2020

Apple

YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three percentage points higher than Netflix. Against this trend new streaming entrant Disney+ has achieved 16% weekly average user penetration, underl...

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

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Karol Severin

August 2020

Consumer behaviour

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream demographic reach and a similar socioeconomic make-up.

Attention Economy
Media Consumption Q2 2020

Mark Mulligan

July 2020

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the impact of longer-term shifts and the shorter-term COVID-19 effect for the US, UK, Australia, Canada, France and Germany.

D2C Big Bang Impact, H1 2020
English-speaking Markets

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Tim Mulligan

July 2020

Apple

Amazon

Apple TV

With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched midway through Q4 2019. Disney+ rapidly moved into a strong third position in all four markets (US, UK, Canada, Australia), while Apple TV+’s lack of content depth is fl...

Sports Consumption
Measuring COVID-19’s Impact

Alistair Taylor

July 2020

Apple

Discovery

Amazon

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting their finite attention is paramount for sports distributors and rights holders.

Reports: Audience Insight