Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Games genre fan overlaps across entertainment

The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment

Profiling smart-TV owning gamers

Attention recession impacts on D2C growth

Games consumption Q1 2022 Time spent takes centre stage

Audio audiences Millennial listeners and the radio transition

Profiling single-player versus multiplayer gamers A generational changing of the guard

Social media user snapshot Q1 2022

Social video TikTok sets the pace

Esports viewers update A valuable segment with a (solvable) growth problem

Women In Music 2022 Deutsch, Español, Français, Italiano, Nederlands, Português

Audio consumption The entertainment aficionado opportunity

Profiling the social media footprint of niche entertainment audiences for Web 3

Gamer brand fandom Assessing partnership suitability between games and entertainment brands

Music consumer survey, Q3 2021 A new generation leans forward

Audio audiences Steady change