Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
DSP user profiles Small is beautiful
Entertainment spending by game genre fans Q2 2022
Content is king, distribution is queen but retention is revolutionary
Attention inflation How multitasking is reshaping the attention economy
Games genre fan overlaps across entertainment
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Profiling smart-TV owning gamers
Attention recession impacts on D2C growth
Games consumption Q1 2022 Time spent takes centre stage
Audio audiences Millennial listeners and the radio transition
Profiling single-player versus multiplayer gamers A generational changing of the guard
Social media user snapshot Q1 2022
Social video TikTok sets the pace
Esports viewers update A valuable segment with a (solvable) growth problem
