Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Games consumption Q1 2022 Time spent takes centre stage

Audio audiences Millennial listeners and the radio transition

Profiling single-player versus multiplayer gamers A generational changing of the guard

Social media user snapshot Q1 2022

Social video TikTok sets the pace

Esports viewers update A valuable segment with a (solvable) growth problem

Women In Music 2022 Deutsch, Español, Français, Italiano, Nederlands, Português

Audio consumption The entertainment aficionado opportunity

Profiling the social media footprint of niche entertainment audiences for Web 3

Gamer brand fandom Assessing partnership suitability between games and entertainment brands

Music consumer survey, Q3 2021 A new generation leans forward

Audio audiences Steady change

NFTs and entertainment Opportunity assessment

Indian sports consumer profiles Indian urban sports fandom in Q3 2021

Attention economy After the lockdown boom

Video Consumer Snapshot Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil