Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Video consumer snapshot Q1 2021

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

31 May 2021

US UK France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q1 2021 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Cover image for Spotify Q1 2021 earnings

Spotify Q1 2021 earnings
Shifting headwinds

Mark Mulligan

27 May 2021

Spotify YouTube Deezer

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results and a slew of new product announcements, but there were also signs of a coming slowdown driven in large part by wider industry headwinds.

Cover image for Podcast audiences

Podcast audiences
Competing for attention

Mark Mulligan

20 May 2021

US UK France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come at the direct expense of music streaming and radio.

Cover image for The rise of the silver streamer

The rise of the silver streamer
55+ demographic reshapes video streaming

Tim Mulligan

30 Apr 2021

Amazon Amazon Apple TV

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand familiarisation, these new streaming subscribers are at risk of succumbing to accelerated churn rates, as savvy switching is likely to follow.

Cover image for Monetising Fandom

Monetising Fandom
Unlocking growth beyond games

Karol Severin

23 Apr 2021

Free Report

digital content Games cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Cover image for Video consumer snapshot Q4 2020

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

30 Mar 2021

Video Mobile content Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q4 2020 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Cover image for Digital consumption habits

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Hanna Kahlert

24 Mar 2021

Streaming Discovery Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime anywhere activity – making the value exchange more niche and personal.

Cover image for Entertainment fandom

Entertainment fandom
Monetise fandom, not attention

Mark Mulligan

12 Mar 2021

music fans Fandom Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within one entertainment category, but instead across multiple entertainment formats.

Cover image for Q4 2020 US D2C deep dive

Q4 2020 US D2C deep dive
An attention recession looms

Tim Mulligan

28 Feb 2021

Netflix Netflix hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

Cover image for OTT Distribution and Partnerships

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

Tim Mulligan

16 Feb 2021

Free Report

Streaming Fandom Audience Insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Cover image for Media consumption

Media consumption
Lockdown’s attention boom

Mark Mulligan

12 Feb 2021

Consumer behaviour Spotify Spotify

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions created a boom in entertainment consumption, throwing up a mixture of intuitive trends and unexpected winners.

Cover image for Q3 2020 US AVOD Consumer Deep Dive

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Tim Mulligan

27 Nov 2020

Amazon Amazon Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

Cover image for The Case for News in Video D2C Services

The Case for News in Video D2C Services

Tim Mulligan

30 Oct 2020

Apple Apple YouTube

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With SVOD originals strategy now diversifying into factual and reality, the two remaining pay-TV pillars sports and news are all that is stopping SVOD...

Cover image for Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Tim Mulligan and Alistair Taylor

5 Oct 2020

Netflix iOS android

This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, m...

Cover image for Independent Artists

Independent Artists
Pathfinding Through a Pandemic

Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

artist income Independent artists Music streaming

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown many independent artists found new opportunities and the ability to innovate and create.

Cover image for DAZN 2019 Financials and Subscriber Deep Dive

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

Alistair Taylor

30 Sep 2020

Sky Financial Times NFL

DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked a year of consolidation and growth. DAZN learnt quickly that without premium domestic content it is difficult to penetrate competitive markets effectively.

Cover image for MIDiA Research Artist Survey Q2 2020

MIDiA Research Artist Survey Q2 2020

Mark Mulligan and Keith Jopling

18 Sep 2020

Independent artists charts music artists

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts / graphs / table slides. The full report will be available in October 2020....

Cover image for Snapshot

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

Tim Mulligan and Alistair Taylor

11 Sep 2020

Audience Insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates 3rd party indicator data to track d...

Cover image for The Esports Viewer Dossier

The Esports Viewer Dossier
Q2 2020

Karol Severin

28 Aug 2020

Games esports Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours

Cover image for Q2 2020 UK Video Consumer Deep Dive

Q2 2020 UK Video Consumer Deep Dive

Tim Mulligan

19 Aug 2020

Apple YouTube YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three percentage points higher than Netflix. Against this trend new streaming entrant Disney+ has achieved 16% weekly average user penetration, underl...

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