Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
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Closing the background gap Focused versus background audio listening
The global podcast opportunity Unlocking format growth
DSP user profiles Small is beautiful
Entertainment spending by game genre fans Q2 2022
Content is king, distribution is queen but retention is revolutionary
Games genre fan overlaps across entertainment
Attention inflation How multitasking is reshaping the attention economy
Profiling smart-TV owning gamers
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Attention recession impacts on D2C growth
Games consumption Q1 2022 Time spent takes centre stage
Audio audiences Millennial listeners and the radio transition
Profiling single-player versus multiplayer gamers A generational changing of the guard
