Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Ad responsiveness in the era of content saturation
Return to live Post-pandemic music fans
Radio WAUs Blurring broadcast lines
Not all social entertainment behaviour is created equal Audience deep dive
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Live sport 2.0 Capturing younger audiences with the creator economy
Podcasts and gamers How audio can propel the gaming universe
Games purchasing by format Brick and mortar is not dead
Web 3.0 is here Navigating the new culture of digital entertainment
Profiling Steam users A valuable gamer niche
Social platform user snapshot Q4 2022
Ad-supported video consumer snapshot Q4 2022 US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil
The AI entertainment revolution How artificial intelligence will reshape media consumption
Attention economy Reasons, not ways, to spend attention
