olivia
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Olivia Jones
Prior to joining MIDiA, Olivia graduated from New York University with an MA in Music Business, where she specialised in the intersection of fandom and the music industry. She is committed to exploring different perspectives and helping the music industry grow.
View reports and blog posts by Olivia Jones
K-pop’s global bifurcation: A genre at a crossroads
NewJeans never die: What the year-long scandal means for K-pop’s global expansion
The music industry remains divided on generative AI. Where will that leave us?
Gen Z social habits spell trouble for music discovery
How KPop Demon Hunters cracked the fandom code
What is the value of a stream in 2025?
Why fandom’s ‘more is more’ era could backfire
Why HYBE expanding into China is a bigger deal than you think
What Western DSPs can learn from Tencent Music’s SVIP Tier
Music discovery is not dead, just evolving – the industry needs to evolve with it
How economic volatility will impact US labels’ fandom monetisation push
Everyone wants to monetise fandom – but we must fix fan data first
How the DNA of a hit changed in the last five years
How to build a strong fanbase using identity resonance
Bringing fandom to life: the rise of IRL superfan experiences
Background music is a short-term win for DSPs – but it could be a long-term problem
RIIZE: When listening to superfans goes too far
What HYBE and UMG’s Q3 earnings tell us about superfans
