Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market

Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment

MIDiA Research Panel Creator Survey 2023

BE THE CHANGE Gender equity in music

Pluto TV Q4 2023 consumer deep dive

Paramount+ Q4 2023 consumer deep dive

Audiobook consumer profile A focused, engaged niche

Games subscription user deep dive More is more

Social landscape Mapping the balance of platforms’ audience, features, and strategy

Superstars and their superfans Turning point

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

Independent label survey Playing the volume game

Profiling gamers by platform

Music x Climate

The coming sports monetisation revolution

Solid progress German music consumer user profile