Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Independent Artists
The Age of Empowerment

Cover image for Independent Artists

Keith Jopling and Mark Mulligan

June 2019

Audience Insight

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded music business, a segment of global scale with real impact and influence.

2019-2021
Emerging New Metrics for Sports Streaming Success

Cover image for 2019-2021

Alistair Taylor

June 2019

Streaming

Apple

Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as DAZN and Eleven Sports have experienced mixed fortunes.

Direct to Consumer
Video’s Big Bang Moment

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Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q3/Q4 2019. How they fare will have a significant impact on the global evolution of video subscriptions.

Truth and Trust in the Era of Fake News

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Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles and the quasi-legitimisation of unscrupulous news outlets have undermined audience trust across the whole political spectrum.

Sports SVOD Services Deep Dive

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Alistair Taylor

May 2019

Apple

Spotify

Amazon

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’ demise in the UK provides the best case study for how streaming services can struggle when entering a market with insufficient rights offerings.

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Tim Mulligan

April 2019

US

YouTube

Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing ...

One Billion-Plus YouTube Music Videos
Latin Takeover

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Mark Mulligan

April 2019

Spotify

YouTube

YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting into algorithmically defined niches, YouTube and Vevo continue to create truly global scale audiences.

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

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Zach Fuller

April 2019

Spotify

YouTube

Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

E-sports
An Alternative Future for Televised Sports?

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Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

April 2019

YouTube

Amazon

Google

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed to deliver the scale of audience that the market activity warrants.

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

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Alistair Taylor

February 2019

Apple

YouTube

Netflix

With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice the younger audience to engage with its services as the digital landscape is successfully catering to their consumption needs.

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

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Georgia Meyer

January 2019

Spotify

Radio

YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming s...

Quarterly Digital Content Trends Q4 2018

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Tim Mulligan

January 2019

Spotify

YouTube

Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

Sports Viewing 2018
SVOD Taking Over?

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Alistair Taylor

January 2019

Willingness to pay

Spotify

Discovery

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired sports rights. Against this backdrop, sports viewing in Q3 2018 was largely one of stagnation, remaining flat at 38%, while free streaming declined.

Consumer Willingness to Pay for Video Streaming Subscriptions

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Tim Mulligan

January 2019

Streaming video

SVOD

Sports SVOD

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

Quarterly Digital Content Trends: Q3 2018

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Zach Fuller

December 2018

Apple

Spotify

Amazon

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores how consumer behaviour in usage and expenditure for various formats stand as of Q3 2018, across music, video, games and social.

US Cord Cutting Q3 2018
SVOD Users the Driving Force

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Tim Mulligan

December 2018

US

YouTube

Streaming video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually expanding streaming market. However, the real story behind cord cutting is not how many people are doing it, but who is doing it.

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Cover image for Music Consumer Behaviour Q3 2018

Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited,...

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

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Alistair Taylor

November 2018

Consumer behaviour

US

UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements.

Radio 2018
Streaming’s Continuing Impact

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Mark Mulligan

October 2018

Streaming

Streaming Music

Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016. Companies and brands mentioned in this report: 2GB, 702 ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, D...

SVOD Overtakes Pay-TV

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Alistair Taylor

October 2018

Spotify

Amazon

Netflix

This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in Q1 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speak...

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Showing 141 to 160 of 229 results.