Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
From social media to creator tools The evolution of UGC
Sci-fi video fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
The changing context of consumption Emerging consumer trends in a re-saturated attention economy
Music consumer survey Q1 2021 YouTube extends its reach
The esports viewer dossier Q1 2021
Video consumer snapshot Q1 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
Spotify Q1 2021 earnings Shifting headwinds
Podcast audiences Competing for attention
The rise of the silver streamer 55+ demographic reshapes video streaming
Monetising Fandom Unlocking growth beyond games
Video consumer snapshot Q4 2020 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
Digital consumption habits How tomorrow’s audiences will reshape entertainment
Entertainment fandom Monetise fandom, not attention
Q4 2020 US D2C deep dive An attention recession looms
