Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

NFTs and entertainment Opportunity assessment

Indian sports consumer profiles Indian urban sports fandom in Q3 2021

Attention economy After the lockdown boom

Video Consumer Snapshot Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Live streamed events consumer behaviour Q2 2021

From social media to creator tools The evolution of UGC

Sci-fi video fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

The changing context of consumption Emerging consumer trends in a re-saturated attention economy

Music consumer survey Q1 2021 YouTube extends its reach

The esports viewer dossier Q1 2021

Video consumer snapshot Q1 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Spotify Q1 2021 earnings Shifting headwinds

Podcast audiences Competing for attention

The rise of the silver streamer 55+ demographic reshapes video streaming

Monetising Fandom Unlocking growth beyond games

Video consumer snapshot Q4 2020 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil