Audio audiences Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

Companies and brands mentioned in this report :Amazon, Apple, Audible, BBC Sounds, Dolly Parton, Downcast, Google, India.Arie, Joni Mitchell, Luminary, Meta, Neil Young, Netflix, NPR, Spotify, Sveriges Radio, Wondery

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