Gamer brand fandom Assessing partnership suitability between games and entertainment brands

Karol Severin

March 2022

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines, make it hard for games companies to step back and apply macro frameworks for partner assessment and prioritisation effectively.

Companies and brands mentioned in this report : Adele, BTS, Boston Red Sox, Chicago Bulls, Chicago Cubs, DC Universe, Disney, FaZe Clan, FC Barcelona, G.I. Joe, Harry Potter, James Bond, LEGO, Lord of the Rings, Los Angeles Dodgers, Marvel Cinematic Universe, New England Patriots, New York Yankees, Pokémon, Real Madrid, Spider-man, Star Wars, Taylor Swift, Transformers

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.