Gamer brand fandom Assessing partnership suitability between games and entertainment brands

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines, make it hard for games companies to step back and apply macro frameworks for partner assessment and prioritisation effectively.

Companies and brands mentioned in this report : Adele, BTS, Boston Red Sox, Chicago Bulls, Chicago Cubs, DC Universe, Disney, FaZe Clan, FC Barcelona, G.I. Joe, Harry Potter, James Bond, LEGO, Lord of the Rings, Los Angeles Dodgers, Marvel Cinematic Universe, New England Patriots, New York Yankees, Pokémon, Real Madrid, Spider-man, Star Wars, Taylor Swift, Transformers

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