The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living crisis, driving consumers to make savvy choices about how much they spend, and on what. Entertainment companies must thus become better attuned to the changing behaviours of fans. Fortunately, some key trends hold true: the greater the fandom, the more they engage, and the more they spend.

Companies and brands mentioned in this report: Instagram, Morbius , OnlyFans, Patreon, Shorts, TikTok, Twitch

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