Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
India market focus A fandom and AI-forward online population
2024 audio consumer profile Habits, platforms, and personas
Social audiences are fragmenting Social platform user profile
Germany media consumption Q4 2024 Growth potential on all fronts
UK media consumption Q4 2024 A mature market with niche growth prospects
Podcasts as a key information source Implications for media companies
Pixels to playlists Music preferences and behaviours of gamers
Music discovery snapshot Q4 2024 Breaking through the noise
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Splice x MIDiA Sounds of 2025
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
Global South rising Streaming audiences in China, Turkey, and South Africa