Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
Global South rising Streaming audiences in China, Turkey, and South Africa
Visionary audio Unlocking the power of video in podcasting
Socioeconomics of podcast listening Engaging a higher value audience
Music creator survey Recalibration
From casual listeners to podcast purists Mapping podcast platform preferences
The ‘why’ and ‘what’ behind in-game spending
French music consumer user profile Unlocking fandom
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Audio psychographics Understanding why people listen
Entertainment behaviour The frequency factor
Sustainability from chaos How today’s artists find sustainable success in a turbulent music industry
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
