Reports Music

Latent potential Japan music consumer user profile

Report by Mark Mulligan and Tatiana Cirisano
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This report presents MIDiA consumer data for key music behaviours of Japan’s consumers.

The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts), fandom / identity, and artist content. All data is from our            2023 survey, fielded in US, Canada, Mexico, Australia, Japan, Sweden, France, Germany, and UK. n =           

All data is for Japan except when ‘all country average’ is referred to. This is the weighted average of all countries surveyed.

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