Profiling Steam users A valuable gamer niche

Karol Severin

April 2023

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative sample of computer gamers. Rather, Steam’s weekly active users (WAUs) are a specific niche of gamers, characterised by their demographics, genre preferences and wider gamer behaviours. This carries implications both for developers, who stake much of their sales strategy on Steam, as well as for the digital distributor itself.

Companies and brands mentioned in this report: Amazon, BeReal, Counter Strike, Discord, Epic Games, Facebook, Facebook Messenger, Instagram, GoG Ltd, Green Man Gaming, Netflix, Pinterest, Plarium Play, PlayStation Now, Snapchat, Steam, TikTok, Twitch, Twitter, Valve, Xbox Game Pass, YouTube, and WhatsApp

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