Reports Media & Marketing

Social platform user snapshot Q4 2022

Report by Hanna Kahlert
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This slide deck presents a snapshot of different social platform users, including age breakdowns, activity on social platforms, and cross-platform usage. It covers Facebook, YouTube, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, Discord, and TikTok.

The data is pulled from MIDiA’s        2022 Consumer Survey fielded in the US, UK,Australia and Canada.

The total sample size of nationally representative age        online respondents        and the survey was fielded in January 2023.

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