Social platform user snapshot Q4 2022

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Hanna Kahlert

April 2023

This slide deck presents a snapshot of different social platform users, including age breakdowns, activity on social platforms, and cross-platform usage. It covers Facebook, YouTube, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, Discord, and TikTok.

The data is pulled from MIDiA’s 2022 Consumer Survey fielded in the US, UK,Australia and Canada.

The total sample size of nationally representative age online respondents and the survey was fielded in January 2023.

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