Reports Video

Youth versus age A streaming video sanity check

Report by Tim Mulligan
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20,000 foot view:  The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions around the relative value of younger consumers versus older demographics – particularly the            In fact, these silver streamers are now the largest binge-viewing demographic of all video consumers. This report will review current engagement and monetisation trends across subscription video on demand (SVOD), free ad-supported streaming TV (FAST), transactional video on demand (TVOD), and merchandise to sanity check demographic assumptions about where we are now and where we are heading in video.

Companies and brands mentioned in this report:  Amazon, Amazon Prime Video, Comcast, Disney+, Frndly TV, Lionsgate+, Netflix, NOW TV, Reacher , Too Old to Die , United Nations