Blog: Pay TV - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

NFL's broadcast over-index flatters to deceive

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Alistair Taylor

27 Feb 2020

The NFL’s recently released viewing figures provided to CNBC highlighted a 5% increase in viewership as TV audiences grew on average to 16.5 million, up from 15.8 million in 2018. Not only this, but according to Quartz , throughout the season the NFL finished with 41 out of the top 50 broadcasts (of which only five were not sports).

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Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

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Alistair Taylor

27 Jan 2020

digital natives

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that rights holders can no longer ignore.

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Peacock Goes for Gold

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Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s Xfinity X1 and Flex customers, before being rolled out nationally across the US on July 15 th .

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The Challenge for Global D2C Growth in 2020

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Tim Mulligan

17 Jan 2020

2020 promises to be a big year for direct-to-consumer (D2C) services, with Warner Media’s HBO Max and Comcast’s Peacock set to join Apple TV+ and Disney+ in the battle to win streaming audience share both in the US and beyond.

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The Meta Trends that Will Shape the 2020s

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Mark Mulligan

10 Jan 2020

2020 predictions

abundance paradox

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching a degree of maturity in the consumer landscape, with big new developments being replaced by smaller, sustaining innovations.

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‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

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Alistair Taylor

9 Jan 2020

audience viewership

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience.

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Can BT Lay the Smackdown on Its Rivals?

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Alistair Taylor

3 Jan 2020

addressable audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure as the home of WWE content, which first began broadcasting wrestling coverage to fans back in the 1980s with WWF.

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Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.

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The Future Has Finally Arrived – Streaming Supplants Pay-TV

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Tim Mulligan

16 Dec 2019

direct-to-consumer

It was a long time in coming, but what was always on the horizon has now become a reality as subscription video on demand (SVOD) has finally supplanted pay-TV to become the main paid video consumption format.

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How an Economic Downturn Could Reshape Digital Media

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Mark Mulligan

13 Dec 2019

economic cycles

economic downturn

financial cycle

Ten years on from the credit crunch, the global economy could be poised to enter another recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking appetite for structural reform of the faults in the global financial system that catalysed the slowdown.

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Universal Search – The Gaping Hole in Streaming Video

Amanda Stears

5 Dec 2019

The day is done and you are slouched on the sofa, ready for some binge watching. But how often have you found yourself aimlessly scrolling through Netflix, Amazon Prime Video, Now TV etc. not knowing exactly what to watch or where to start? Not quite “feeling” it, you exit Netflix.

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Roku Aims for TV Market Share with European Expansion

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Amanda Stears

26 Nov 2019

Roku has partnered with manufacturer Hisense to release its first Roku TV in the UK this coming Black Friday at Argos. Announced September 7th at the IFA 2019 a.k.a Berlin Radio Show, these smart TVs are powered by the Roku OS.

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

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Alistair Taylor

22 Nov 2019

American football

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber revenue.

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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

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Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning from a media company to a tech player, with technical glitches an enormous issue for digital-native subscribers.

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NFL Adding Music to Its Playbook

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Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships with social platforms TikTok, Reddit, Facebook and YouTube.

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The NFL and Pizza Hut: Future-Proofing with E-Sports

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Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madden NFL creator EA Sports.

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Knock On: Rights Holders Cannot Chance Latency?

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Alistair Taylor

26 Sep 2019

broadband providers

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries with a much more sociable tournament in terms of kick-off times.

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Could a Recession Change the Tide for Sports Rights Allocation?

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Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

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Starz to Increase Brand Presence with AT&T Carriage Deal

Amanda Stears

3 Sep 2019

pay tv operators

On August 30, AT&T announced a multi-year content carriage deal with Starz, allowing AT&T to offer STARZ content to its customers. This content deal includes STARZ and STARZ ENCORE premium linear and HD channels, On-Demand, HD On-Demand and online services.

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Demographic cliff: Is gaming sports’ biggest problem?

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Alistair Taylor

14 Aug 2019

daily active usage

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content ? MIDiA argues… both.

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