Blog: Pay TV - Page 4

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Traditional Pay-TV Squeezes More Revenue Out of a Declining Asset

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Tim Mulligan
ESPN’s announcement last week about the latest Nielsen ratings showing that this season’s NFL coverage had seen viewing figures decline 9.7 from the 2016 season was startling enough. The follow up revelation that ad revenue had actually increased slightly by 2% over the same period, from $504 million in 2016 to $513 million last year, was a stark reminder of the pay-TV incumbent strategy to increase margins.
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Quick Take: Amazon, the Premier League and Next Gen Sports Frameworks

Zach Fuller
In a move long anticipated by MIDiA , Amazon are rumoured to be in the running for Premier League streaming rights. Although they are unlikely to be alone in this endeavour (both Facebook and Google have also been mooted as sports rights bidders), they are arguably in a better position to build a next-gen sports monetisation framework than their rivals.
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Forget Cord Cutting: It’s A Bigger Cord With More Strands

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Tim Mulligan
Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relatively slow and steady one), whereas streaming pay-TV is experiencing significant growth (and it really is time to stop thinking of streaming as anything other than another form of pay-TV).
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Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan
Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson (real name Arian Asllani) is set to host an eight episode dating series developed by Vice’s pay-TV channel Viceland entitled “Hungry Hearts With Action Bronson”.
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Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller
LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into the US market by giving them direct access to the customers of Vizio, the California-based electronics company whom have built a respectable niche by aggressively pricing their HDTVs against major competitors, consequently capturing a 20% market share in the US.
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The Reasons Why Comcast And Netflix Have Become Friends

Tim Mulligan
Yesterday’s report on Recode about Comcast agreeing to have the Netflix app available in its X1 platform is the latest twist in a complicated relationship. After years of scoring points off each other with their fundamentally different world views – old media versus tech disruptor – they now both realize that their interests are growingly increasingly aligned.
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