Blog: monetisation - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Creators versus distributors: What happens when brands can no longer rely on their content?

Hanna Kahlert

4 Nov 2019

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent agency of creators, while leaving those companies that focus upon the distribution of their wor...

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YouTube is Monetising Fandom Through Subscriptions

Amanda Stears

31 Jul 2019

Fandom Fine Bros Entertainment influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating in its blog, “This service offered monthly subscriptions for some channels, but with less th...

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Georgia Meyer

7 Feb 2019

Anchor app spend Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for an undisclosed sum.

How Tencent is Successfully Monetising a Messaging App Ecosystem

Alistair Taylor

6 Jul 2018

China digital content Facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company currently monetising its digital consumer base effectively.

Vivendi-Havas: A Music Industry Perspective

Zach Fuller

18 May 2017

Access Industries acquisition dailymotion

After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming and the allure of consistent income that comes with the transition to recurring subscription revenue seems to have pro...

Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Zach Fuller

6 Jan 2017

adsense clickbait Content

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement, Williams pertinently wrote: ‘Upon further reflection, it is clear that the broken sys...