Blog: Audience behaviour

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Instagram and the download-delete cycle: a cultural shift for social platforms

Hanna Kahlert

13 Aug 2024

Social

analogue revival

ecommerce

Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for authenticity, connection, novelty, experience, and tangible ownership of the things they love, all of which are scarce now in an oversaturated digital environment .

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Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Social

Audience behaviour

AI

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts are dependent on ads side-by-side with user stories.

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AI is impacting industry today; here is how it will affect culture tomorrow

Hanna Kahlert

29 Mar 2023

AI

chat GPT

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4 to write everything from product-centric poems about coffee machines to marketing plans and press kits.

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Knockout Blow For Eleven Sports?

Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

BBC

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators. Failure to attract enough subscribers onto its platform since its launch has only increased doubts over the financial viability of the service.

min read