Blog: Audience behaviour

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Instagram and the download-delete cycle: a cultural shift for social platforms

Cover image for Instagram and the download-delete cycle: a cultural shift for social platforms
Hanna Kahlert
Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for authenticity, connection, novelty, experience, and tangible ownership of the things they love, all of which are scarce now in an oversaturated digital environment .
min read
Read more …