MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Unintended consequences – the year ahead for streaming

Cover image for Unintended consequences – the year ahead for streaming

Mark Mulligan

8 May 2025

Business Strategy

Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms....

min read

AI narration: hope or hindrance to audio creation?

Cover image for AI narration: hope or hindrance to audio creation?

Laura Fisher

8 May 2025

Cultural trends

The conversation around AI narration has awakened a historic tension, one that emerges at the dawn of every technological epoch. The tension is not just about the capabilities of AI itself, but the gnawing...

min read

What “Make Hollywood Great Again” really means for entertainment

Cover image for What “Make Hollywood Great Again” really means for entertainment

Hanna Kahlert

8 May 2025

Business Strategy

On Sunday, May 4th, President Trump announced his intent to put a “100 per cent Tariff on any and all Movies coming into our Country that are produced in Foreign Lands”. The administration has stated...

min read

Has music reached peak fragmentation?

Cover image for Has music reached peak fragmentation?

Tatiana Cirisano

2 May 2025

Audience Insight

If you have read any of MIDiA’s work, you will know we keep a close eye on the fragmentation of music consumption. Thanks to both the internet’s democratising force and the rise of recommendation algorithms,...

min read

AI prompting is an art form that will reshape creation

Cover image for AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined...

min read

Are we reaching peak fandom?

Cover image for Are we reaching peak fandom?

Mark Mulligan

1 May 2025

Business Strategy

With streaming revenue growth slowing to 6.2% in 2024, the recorded music industry’s attention is firmly fixed on superfans as the ‘get out of jail free’ card. The growing sophistication of artist...

min read

“Just because a song is viral doesn’t mean it’s good” and that’s a real problem for artists

Cover image for “Just because a song is viral doesn’t mean it’s good” and that’s a real problem for artists

Laura Fisher

1 May 2025

I saw this statement shared (ironically, virally) as a post on Instagram over the weekend. My initial thought – from the perspective of someone who has never paid much mind to chart placements – was:...

min read

There is no Pirates of the Caribbean 6: How long is the internet going to work?

Cover image for There is no Pirates of the Caribbean 6: How long is the internet going to work?

Hanna Kahlert

29 Apr 2025

Cultural trends

Generative AI is improving, and its use is increasing. AI tools have rapidly accelerated , and, as a result, AI is now widely used to generate lesson plans, find recipe measurements, and draft lists of...

min read

How economic volatility will impact US labels’ fandom monetisation push

Cover image for How economic volatility will impact US labels’ fandom monetisation push

Olivia Jones

25 Apr 2025

Business Strategy

It has been an eventful few weeks for the global economy, to put it mildly. Since President Trump’s initial announcement calling for a universal baseline tariff on foreign imports to the US at the beginning...

min read

What will audiobook market growth look like?

Cover image for What will audiobook market growth look like?

Laura Fisher

24 Apr 2025

Key takeaways from this blog: Audiobooks are evolving into something far more than just a listening experience With its integration into the wellness sphere and innovations in immersive audio, the medium...

min read

What does it mean for OpenAI to go social?

Cover image for What does it mean for OpenAI to go social?

Hanna Kahlert

24 Apr 2025

Business Strategy

Key takeaways from this blog: Tech giants are doubling down on AI, with social seemingly the next frontier for innovation OpenAI may be flipping the script: not adding AI to a social platform, but building...

min read

IMS Business Report 2025

Cover image for IMS Business Report 2025

Mark Mulligan

23 Apr 2025

Today I presented the 11th edition of the IMS Business Report at the ever-brilliant annual electronic music industry conference in Ibiza. And who doesn’t like a conference in Ibiza?! The full report...

min read

Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Cover image for Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool

Ben Woods

17 Apr 2025

Audience Insight

After a successful launch last year, MIDiA is returning with a new survey to ensure the voice of video creators is heard loud and clear across the industry. To achieve this, we are calling on all video...

min read

The music industry wants solutions. But do listeners see problems?

Cover image for The music industry wants solutions. But do listeners see problems?

Tatiana Cirisano

17 Apr 2025

Business Strategy

Music streaming

Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand,...

min read

A case against video podcasting

Cover image for A case against video podcasting

Laura Fisher

16 Apr 2025

Product Strategy

Key takeaways from this blog: While video is at the forefront of entertainment, audio-only formats can be equally important for engagement Prioritising video-first podcasting risks dilution – favouring...

min read

What happens to entertainment in a gamified US economy?

Cover image for What happens to entertainment in a gamified US economy?

Hanna Kahlert

15 Apr 2025

Cultural trends

Key takeaways from this blog: President Trump'sproposed tariffshave shaken the stock market, with trust in the US economy weakening Unpredictable policies, including the US TikTok ban, are making conditions...

min read

Creators want to learn, and Adobe’s AI assistants want to listen

Cover image for Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video...

min read

Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Cover image for Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Rhys Elliott

10 Apr 2025

Business Strategy

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs...

min read

Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Cover image for Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content...

min read

Fandom reciprocity: Why sustaining a community requires give and take

Cover image for Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions...

min read

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