MIDiA Blog - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Want to monetise generative AI tools effectively? Then make them safe for creators

Cover image for Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos focused on tools being brought to bear by Adobe Firefly, the company’s family of generative AI...

min read

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically have one half of this conversation at a time.

min read

Subscriptions are not the future of podcast monetisation

Cover image for Subscriptions are not the future of podcast monetisation

Rutger Rosenborg

15 Oct 2024

As markets fragment and niches grow, the need for meaningful, high-value exchanges between creators and their followers has never been more pressing. Yet, only a select few creators manage to transform direct subscriptions into a sustainable living wage.

min read

AI’s creator economy revolution will accelerate if it can join the dots

Cover image for AI’s creator economy revolution will accelerate if it can join the dots

Ben Woods

11 Oct 2024

Creator economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and general consumers are following suit.

min read

Beyond the obvious: Building future-focused strategy

Cover image for Beyond the obvious: Building future-focused strategy

Mark Mulligan

11 Oct 2024

Business Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining innovation is back in favour.

min read

Horizon's price changes show why consoles are pushing for no discs

Cover image for Horizon's price changes show why consoles are pushing for no discs

Rhys Elliott

10 Oct 2024

PlayStation recently launched a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. As part of a specialpromotion from Sony, anyone who already owns the original Horizon Zero Dawn can paya $10 upgrade fee to access the remaster.

min read

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Video streaming

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg , Spotify’s content acquisition strategy is shifting from podcasters to video creators: “...

min read

AI, dead internet theory, and why analogue is a future-proof business strategy

Cover image for AI, dead internet theory, and why analogue is a future-proof business strategy

Hanna Kahlert

8 Oct 2024

analogue revival

The internet is abuzz over Google NotebookLM’s eerily realistic-sounding podcasts. Last week, MIDiA wrote about how it will disrupt primarily information-driven podcasting, rather than entertainment podcasts with human flair (for now).

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Unpacking AI’s threat to video creator hardware

Cover image for Unpacking AI’s threat to video creator hardware

Ben Woods

4 Oct 2024

Creator economy

Video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption to video creator workflows.

min read

Most gamers prefer single-player games

Cover image for Most gamers prefer single-player games

Rhys Elliott

3 Oct 2024

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive.

min read

Brazil climbs the global top 10: a new era for the music market

Cover image for Brazil climbs the global top 10: a new era for the music market

Leo Morel

3 Oct 2024

brazil music market

Music streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing a resurgence which has propelled it to the ninth largest global economy, according to the Inte...

min read

Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Cover image for Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Leo Morel

3 Oct 2024

brazil music market

Music streaming

O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise econômica que começou em 2017, o Brasil agora está retornando ao crescimento, com um produto in...

min read

AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Cover image for AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Rutger Rosenborg

2 Oct 2024

On the heels of a North Carolina man being indicted for music streaming fraud, questions about AI and audio — especially as it pertains to intellectual property (IP) rights — continue to swirl. Now, Google's new NotebookLM and its "audio overview" feature are raising questions for audiobook and ...

min read

TikTok’s creator subscriptions point to the future of social platforms

Cover image for TikTok’s creator subscriptions point to the future of social platforms

Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE Subscriptions, the paid subscription offering for livestreams, TikTok has announced that creators c...

min read

Conference season shows video industry sharpening the focus on interactive content and AI tools

Cover image for Conference season shows video industry sharpening the focus on interactive content and AI tools

Ben Woods

26 Sep 2024

Creator economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes for companies to dial down the hype and take a more sober view on the latest technology trend.

min read

Welcome to the post-feature world

Cover image for Welcome to the post-feature world

Tatiana Cirisano

26 Sep 2024

artist services

music distribution

During the first two decades of the 21st century, companies in most industries competed on features and user interface. Snapchat was once the only social app with Stories, and the iPhone used to sit alongside the Motorola Razr and T-Mobile Sidekick.

min read

Music creator economy: recalibration

Cover image for Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Creator economy

Music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing surge flatten post-lockdown.

min read

Three key growth opportunities in a stagnant(ish) games market

Cover image for Three key growth opportunities in a stagnant(ish) games market

Karol Severin

25 Sep 2024

Business Strategy

The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade. Inflation and the cost-of-living crisis, combined with a growing number of games competing for consumers’ increasingly limited time, make competing in the games ...

min read

TikTok may be shutting down its music service, but it will still compete with streaming

Cover image for TikTok may be shutting down its music service, but it will still compete with streaming

Hanna Kahlert

24 Sep 2024

TikTok has announced that it plans to shut down its music streaming service, TikTok Music, at the end of November (per Bloomberg ). The company has cautioned users that they should migrate all their playlists to other streaming platforms.

min read

In-game cosmetics remain a huge opportunity for brands

Cover image for In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that number will grow with a CAGR of +5% to hit $176.

min read

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