MIDiA Blog - Page 22

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What music could gain from social platform subscriptions

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Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from? Consumers increasingly express their fandom through creation, and we believe this will be one ...

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How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

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Ben Woods

16 Oct 2023

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production values and reduce time spent creating.

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Music has become a ‘just-in-time’ economy

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Mark Mulligan

16 Oct 2023

The modern day economy is built upon ‘just-in-time’ supply chains. This framework has enabled the benefits of consumerism that we have come to enjoy, such as next day delivery, out of season foods on our shelves, and the digital devices we live our lives through.

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Sony is tapping its core media fusion opportunity. Here is why:

Cover image for Sony is tapping its core media fusion opportunity. Here is why:

Tim Mulligan

11 Oct 2023

cross entertainment

In March 2023, MIDiA wrote a report on the increasing media fusion emerging between gamers and video streaming. In rebooting video fandom we argued that gamers were now both shaping and being targeted by streaming services keen to expand their reach (and revenue) across the digital entertainment lan...

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Streaming is missing cultural moments, and superstars know it

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Kriss Thakrar

11 Oct 2023

In the modern music industry, a near constant supply of music is expected to succeed on streaming platforms . Drake is one of the best examples of this: since 2015 he has released an album every year, in addition to two collaborative albums, adding up to 200 tracks.

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Tech’s failure to crack live audio could be radio’s opportunity

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Annie Langston

9 Oct 2023

Another live audio app bites the dust. A year after its launch, Amazon Amp is shutting down, being buried alongside Spotify Live and Clubhouse (at least in its original form). While Amp recruited major celebrities, like Nicki Minaj and Pusha T, to host shows, it was not immune to industry-wide layof...

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Are the ongoing layoffs in games indicative of a wider issue in the games industry?

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Karol Severin

6 Oct 2023

The layoffs wildfire that struck the games industry at the start of 2023 does not seem to be stopping - the most recent being Epic Games last week. Firstly, on a personal level, it has been really sad and upsetting to see all these people being laid off in 2023 – especially when the reasons behind...

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How AI can empower creators by cutting through content saturation

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Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were AI-driven topic suggestions for videos; AI generated photo and video backgrounds for short-form con...

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Does culture become a commodity, or do commodities become culture?

Cover image for Does culture become a commodity, or do commodities become culture?

Hanna Kahlert

5 Oct 2023

Cultural trends

More than three fourths of audiences believe that the music they listen to reflects who they are. This rises to more than four fifths of people aged 25-44. Music listening is also incredibly personal –roughly a third of people listen to playlists they curate themselves when exercising, hanging out...

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Goodbye Google Podcasts: What’s next for YouTube Music?

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Annie Langston

5 Oct 2023

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy was expected , as Google Podcasts began rolling back some of its podcast features while YouTube Mus...

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Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your new favourite music video .

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Spotify’s audiobooks move is another brick in the audio wall

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Mark Mulligan

4 Oct 2023

Streaming has come a long way since its days as a pure music service for super fans. Spotify’s announcement that it is making 15 monthly audiobook hours available to premium subscribers is simply the latest step in a journey that has seen streaming become the 21stcentury’s take on radio.

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Goodbye DVDs, hello streaming economics rationalisation

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Tim Mulligan

4 Oct 2023

streeaming economics

Last Friday saw the end of 25 years of Netflix’s DVDs subscription business, drawing to a close the pre-streaming model of home entertainment for the largest international subscription video on demand (SVOD) service.

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Why YouTube should disrupt streaming TV’s love affair with TikTok

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Ben Woods

28 Sep 2023

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to buy a subscription to your service.

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How the creator allegations against Kast Media expose an outdated podcast metric

Cover image for How the creator allegations against Kast Media expose an outdated podcast metric

Annie Langston

28 Sep 2023

Podcast creator deals are due for a major wake up call. Podcast advertising is a cornerstone of the industry, as it largely funds minimum guarantees for creators. Minimum guarantees are a set amount of money that creators earn, regardless of their show’s performance.

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Regulatory decisions around AI will shape the future of digital ecosystems

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Hanna Kahlert

27 Sep 2023

Looking back, the Francis Haugen testimony spelled a turning point for social platforms. It represents a moment where they, and tech more generally, went from being able to ‘build fast and break things’ with no one really paying attention, to an environment where not only users were watching clo...

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Why investing in IRL entertainment is so important for Disney’s streaming future

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Tim Mulligan

26 Sep 2023

It appears that investors are losing confidence in Disney as the transition from linear TV to streaming TV moves into its final chapter. Last week, Disney saw its stock price fall after announcing that it was doubling its capital expenditures investmentin its parks, experiences, and products segment...

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Why Netflix should become a channel distributor for its streaming rivals

Cover image for Why Netflix should become a channel distributor for its streaming rivals

Ben Woods

21 Sep 2023

Long-running legal drama Suits has become a bittersweet tale for NBCUniversal. The show that gave Meghan Markle her pre-royalty taste of stardom was already considered a commercial success after its final episode aired on September 25, 2019.

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Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV

Cover image for Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV

Tim Mulligan

21 Sep 2023

Rupert Murdoch’s decision to step down as chairman of Fox News and Fox Corporation is the culminating act in a 70-year media career spanning print to TV. It comes four years after Murdoch clinched the deal of his career – selling all of 21stCentury Fox except for Fox News and Fox Sports to Disne...

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Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Cover image for Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s ability to program content throughout the day has always been a major pillar that stands out ag...

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